Amazon is employing AI to police fraudulent reviews.

Timo and Sheen are lagging in holiday sales.

This week is the first ever Amazon Black Friday football game.

You soon can have videos for Amazon Post.

These and much more stories on today's weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by helium 10 I'm your host Bradley Sutton and this is the show

that is our helium 10 weekly buzz where we give you a rundown of all the goings on as far

as news goes in the Amazon Walmart e-commerce world we give you all the latest new helium-10 features that have been released this week. And we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, today is Thursday. Yes, I'm recording us on Thursday. Yes, it's an an american holiday but we at the weekly bus do not

take any time off guys we want to make sure you guys know what's going on out there so let's go

ahead and hop right into the news the first article of the day is actually uh was a press release

by amazon and it's entitled how amazon is using ai to ensure authentic customer reviews. A lot of us

worry sometimes, complain about a lot of competitors doing some black hat strategies in reviews,

right? And so this article goes in to talk about how advanced AI helps publish authentic reviews

and weed out the fake ones.

You know, it mentions how the vast majority of reviews pass this Amazon bar of authenticity

and they get posted right away, but that they're using AI to kind of look or try and detect

if there's potential review abuse. And if that happens,

they either delete the review, they take action against the review. A lot of interesting things

this article talks about. Now, the thing that almost kind of like worried me was that I still

see in 2023 a lot of obviously fraudulent reviews, you know, where it's reviews that have to do with,

...