Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That is our Helium 10 weekly buzz.

We give you news bits from the world of e-commerce.

We have interviews with people you need to hear from in the industry,

and then we give you training tips of the week that will be serious strategies for serious sellers of any level in the e-commerce

world. We're going to start off today with a tip of the week. We're going to have multiple

tips of the week this week, especially since it's Black Friday. It's going to be a actually

condensed version of the news. We wanted to make sure you guys are spending time getting ready for Black Friday.

But we do have a couple news stories, a couple coming out of Amazon about some new fees that might be down the pipeline, as well as a new way that they're kind of ensuring that accounts don't get suspended.

So that's kind of interesting announcement that Amazon made last week.

We have an announcement coming from Shopify.

Chevali is going to come on and give us a training tip that talks about how to use listing analyzers.

And then we also have an interview with Leeron, who is no stranger to this show.

Now, before we get into the news, I wanted to give you guys a training tip in as much as Black Friday is just a couple days away.

Now, this is just something that, you know, hopefully will help some of you who have been selling for at least a year.

But something I did just a couple of days ago, and I discovered a keyword.

And part of the strategy has nothing to do with helium 10.

This is just a strategy that anybody who is brand registered can take part of.

Now, every now and then, during special holidays, like there are certain keywords that you

might get traction on that you didn't even realize were relevant.

And that's exactly what happened last year.

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