Customers will soon be able to buy Amazon products without leaving the app Snapchat,

Facebook, and Instagram.

Buy With Prime launches more benefits for dot-com sellers.

There's now new kinds of split testing that you can do in manage your experiments.

These news stories and more on today's weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series tellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that is the Helium 10 Weekly Buzz,

where we give you a rundown on all the new stories that's going on in the Amazon and Walmart

and e-commerce world.

We also give you the new Helium 10 features of the week, as well as a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons and tons of really exciting news stories today. You know, sometimes it's, you know, a little bit dull out there. You're trying to scrape the bottom of the barrel sometimes, it seems. I'm trying to, like, find news stories. But this week, we got a few bangers out there. So let's go ahead and hop right into it. Now, the first story is actually from CNN. And this is entitled, Snapchat users can now buy Amazon products without leaving the app.

Now, this I thought was an interesting story.

It's going to be followed up by another story that was actually announced last week. But according to CNN here, it says Amazon will now run shopping ads for select products

on popular photo messaging app Snapchat.

And Amazon spokesperson confirmed to CNN.

Now, this spokesperson said,

for the first time,

customers will be able to shop Amazon Snapchat ads

and check out with Amazon without leaving the app.

All right?

So that means, you know, like a lot of these social media apps, you know, the last thing that they want you to do is leave the app. So, you know, there's been a lot of reluctance sometimes for links that just take them out because, you know, what do these social media apps want? They just want you to just stay in the app, right? You know, like you see the moves that TikTok shop is making. They don't want you to have to go to Amazon. They want you to just buy right there in TikTok shop. You know, like a lot of these apps make it difficult to go outside of the social media app because, you know, they just want you, you know, consuming the content there and consuming the ads, et etc. So this is actually interesting on Snapchat.

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