Amazon and Walmart are all in on generative AI search.

TikTok shop in a certain country closes.

Is there a secret Amazon algorithm that costs consumers a billion dollars?

Plus a special in-depth pro training on why you should be tracking keywords at different browsing scenarios.

All of this and more on today's episode of the weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series of this series of

podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz,

where we give you a rundown of all the news stories that's going on in the Amazon, Walmart, and the e-commerce world. And we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. We've got a lot of news articles that we're going to go over today

and make sure to stay to the end

because I'm going to go in depth on a topic

that I think might change the way you track your keywords.

Nothing new, but it's something that you guys need to be doing

and I'm gonna demonstrate exactly why it's important.

So let's go ahead and hop into the news right now.

The first article that we're going to go over is actually from search engineland.com.

And it's entitled Amazon Planning Major AI Revamp that will change the search experience, this article says.

All right.

Now, this was a document that they're calling this project, Nile or something like that.

But basically, they're talking about Amazon creating AI-powered conversational shopping agents.

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