Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That is our weekly Helium 10 buzz, where we give you updates and information and news on what's going on in the Amazon, Walmart, and e-commerce world.

We have interviews with people in the industry you need to hear from, and we give training tips of the week that are going to give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. We've got a jam-packed episode full of news. That's why we delayed this a couple of days. I'm actually coming to you live from Korea.

I'm in a, I think it's called like a Hanuk-style house. I feel like I'm in one of the Josan area in one of my Korean dramas or something here.

But I'm here in Korea and I've been keeping close tabs on what's been going on at Amazon Unboxed.

There was a lot of announcements there. I was actually just speaking a couple of days ago in Amazon Singapore event. There was some announcements there. So most of this episode, we're going to give you all of the new latest and greatest updates from Amazon as far as what they have announced that's coming, especially to Amazon advertising. So I'm going to go ahead and give you a recap of those.

We're going to have an interview from Lem this week, as well as a training tip on how you can do

product research by using Pinterest for Amazon products. So let's go ahead and hop right into the news.

As we mentioned before, Amazon Unbox is going on right now, as you guys are probably seeing this, is going to be day two of Amazon Unbox.

And there was a lot of announcements before Amazon Unbox.

So there was a couple of things that happened earlier this week on Amazon.

And one of them was Amazon took efforts to stop the source of fake reviews with new legal actions worldwide.

That was the update here from Amazon EU. As you guys heard from this show, I want to say it was like three, four months ago.

There were 10 lawsuits that Amazon took up against US-based Facebook groups and others who were doing fake reviews.

But now their first two that are off of, outside of the United States.

In Spain, for example, there was a, it says here, a lawsuit brought up against a broker for selling fake reviews.

Actually, that was in Italy, where they would try and get around the Amazon review system,

and they were posting, offering five-star reviews in exchange for a full refund.

And the one in Spain was this broker called Agencia reviews.

And they would use actually Telegram to evade detection that chat app.

And so Amazon has taken legal action against both of these companies.

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