Heavy on celebrity, light on social commentary
Marketplace
Marketplace
4.6 • 8.5K Ratings
🗓️ 3 February 2026
⏱️ 26 minutes
🧾️ Download transcript
Summary
It's a big week for major televised events: The Winter Olympics kick off Wednesday and Super Bowl Sunday is nigh. Brands used to save their biggest, splashiest ad for such a slot. But this year, firms are pulling out all the stops to avoid controversy, or so much as hinting at a current event. Plus: Disney shows CEO selection is tricky business, PepsiCo announces price cuts on key salty snacks, and retail construction booms in Texas.
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Transcript
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| 0:00.0 | Chapter 1, Corporate News, Chapter 2, Financial Insecurity, Chapter 3, hey, let's run away and join a band, huh? |
| 0:11.5 | From American Public Media, this is Marketplace. In Los Angeles, I'm Kyle Riznell. |
| 0:27.3 | It is Tuesday. |
| 0:28.5 | Today, this one is the 3rd of February. |
| 0:30.6 | Good as always. |
| 0:31.3 | Have you along, everybody. |
| 0:32.8 | This is a day ripe in news of the corporate variety, and you will be forgiven if you're thinking you've heard our lead story before. |
| 0:41.2 | Disney CEO Bob Eiger has decided he's going to step down again. Yes, this would indeed be Iger's second retirement in the past six-ish years. |
| 0:51.5 | He came back from the first one in 2022, but, you know, bygones. |
| 0:57.1 | Josh DeMorrow is the new guy. Been with the company 28 years, most recently running the |
| 1:01.7 | company's theme parks. Wentz, as we mentioned yesterday, most of Disney's profits come. |
| 1:07.2 | Point is, though, the House of Mouse is in a long line of companies, nonprofits, even big league sports franchises that have stumbled when leadership tries to pass the baton. |
| 1:17.2 | Marketplace is Stephanie Hughes gets us going with why succession is so hard. |
| 1:21.8 | Choosing a CEO has higher stakes than almost any other decision of companies directors will ever make. |
| 1:28.6 | But boards don't get the chance to do it that often because good leaders tend to stay put. It's not uncommon to see |
| 1:33.5 | ten years upwards of ten, fifteen, getting to twenty years. Yo Jed Cheng is a professor of business |
| 1:39.4 | administration at the University of Virginia. She says when succession planning is done well, |
| 1:44.0 | a board gets to know |
| 1:44.7 | people at the company who could become their next leader. So that could be, you know, having dinners |
| 1:49.5 | with executives around board meetings. It could be having individuals in the firm to come in to do |
| 1:55.5 | presentations with the board. You want to have someone who's ready to take on the role when it's |
| 1:59.9 | time. But Cheng says you don't want to anoint them too soon. If everyone in the firm sees, like, |
... |
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