Heather Vandenberghe: Flexpower Co-Founder and CEO
Second Life
Second Life
4.7 • 3K Ratings
🗓️ 29 May 2023
⏱️ 55 minutes
🧾️ Download transcript
Summary
Whether it’s in wellness, fashion, public safety, or beyond, there’s no question that Heather Vandenberghe is an absolute force. As the CEO of the wellness company Flexpower, she’s working to reposition pain relief as a core component of people’s routines. Before she was giving recovery products a major upgrade, she actually spent most of her career spearheading marketing teams at iconic fashion brands such as Bebe, Louis Vuitton, and Tommy Hilfiger. But when Vandenberghe was working at LVMH as the youngest vice president in the company’s 150-year history, a personal tragedy shook her world and made her reconsider everything. To hear how Vandenberghe navigated this devastating time and how she pivoted her career in the process, tune in to this week’s episode.
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Transcript
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| 0:00.0 | This episode is brought to you by Cartier, classic and eccentric punk, but refined. |
| 0:07.0 | The Clash to Cartier Jewelic Collection amplifies dualities by mixing elements from the Maison's archives. |
| 0:13.0 | The result is a strikingly sculptural design with attitude. |
| 0:18.0 | Behind the clean lines is a complex feat of craftsmanship that brings together elegant articulations and architectural forms. |
| 0:26.0 | Turn up the volume of Clash to Cartier. |
| 0:28.0 | Shut the collection at Cartier.com. |
| 0:36.0 | Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where, and this is Second Life, |
| 0:44.0 | a podcast spotlighting women who have truly inspiring careers. |
| 0:49.0 | We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, |
| 0:55.0 | and what happens when they embark on their second life. |
| 0:58.0 | Today, I'm joined by the founder and CEO of the Wellness Brand Flex Power, Heather Vandenberg. |
| 1:05.0 | Flex Power has spent the last two decades as a best kept secret to pain relief for over a thousand professional sports teams and athletes, including those in the NBA, NFL, US Women's Soccer team, and US Olympic team. |
| 1:20.0 | But, as we know, pain is not exclusive just to the pros, which Heather learned firsthand when she threw out her own back and used Flex Power for some relief. |
| 1:30.0 | A few years ago, she decided to step in to lead Flex Power, which she rebranded, restructured, and made the products available to consumers everywhere. |
| 1:40.0 | She also grew the assortment tremendously, beyond the original warm pain relief lotion, to also introduce Sooth Lotion with Arnica Plus, |
| 1:51.0 | luxurious bath salts, lip balm, and an upcoming line of moisturizing and mineral sunscreens. |
| 1:58.0 | But, as Heather will tell you in this interview, neither wellness nor becoming a CEO was ever part of the plan. |
| 2:05.0 | In fact, she spent the majority of her career in fashion, holding massively high-powered jobs in marketing at places like BB, LVMH, and Tommy Hilfiger. |
| 2:17.0 | But when personal tragedy struck, Heather was forced to rethink everything, and she did just that. |
| 2:23.0 | To hear how she navigated a tremendously difficult time and how she pivoted her career in the process, well, I'll let Heather connect the dots herself. |
| 2:33.0 | Now, on Second Life, it's Heather Vandenberg. |
| 2:39.0 | All right, Heather, you ready? |
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