Heather Andersen: New York Pilates Founder and Owner

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 8 February 2021

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

New York Pilates Founder and Owner Heather Andersen knows a thing or two about a pivot. After injuries sustained as a professional dancer led her to the practice of Pilates, she became enthralled with the beneficial effects she saw in her own body. Soon, she became a full-time instructor, and she eventually saved enough to open a studio of her own. From one studio to six locations, building a cult-like following along the way, New York Pilates became one of the buzziest fitness studios in New York. But when the pandemic hit, Andersen was forced to pivot yet again. On this week’s episode of Second Life, hear how she’s built out her digital studio, widening the brand’s footprint and reaching a global audience—plus her best advice for entrepreneurs looking to get their own business off the ground.

Transcript

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0:00.0	This episode is sponsored by Estee Lauder. Estee Lauder's Advanced Night Repair Serum
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0:29.9	Night Repair Serum tonight and wake up to radiant skin. Hi everyone, I'm Hillary Kerr, the co-founder
0:42.4	and chief content officer of Who What Wear, and this is Second Life, a podcast spotlighting women
0:49.8	who have truly inspiring careers. We're talking about their work journeys, what they've learned
0:55.6	from the process of setting aside their doubts or fears, and what happens when they embark on
1:01.4	their second life. Today on the podcast, I'm speaking with the founder and owner of New York
1:06.8	Pilates, Heather Anderson. Named Fashion's Favorite Pilates Studio by Vogue, there's a good chance
1:13.7	that whether you live in New York or not, you're already familiar with the Pilates brand because it has
1:19.2	a cult following. Since launching in 2013, Heather and her husband have grown the business from one
1:26.6	to six locations, averaging $7 million in revenue annually, all while proudly remaining
1:33.2	independently owned and operated. After being forced to close their in-studio offerings in March
1:39.3	of 2020 due to the COVID-19 pandemic, Heather began working on the newly launched virtual studio
1:45.7	NYP World, which offers on-demand classes until her customers are able to safely return in person,
1:52.7	plus they are available to a global audience. But, back before she was a fitness entrepreneur
1:58.7	and master trainer, Heather was actually a dancer. From dancer to Pilates guru and beyond, Heather
2:05.6	hasn't stopped moving and I can't wait to share her story. Now on Second Life, it's Heather Anderson.
2:12.3	Heather, on this podcast, we like to start at the beginning. What did you study in school and what
2:21.4	did you think you were going to be when you grew up? Well, I love this question because studying
	...

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