Heat Free Hair - Starting the Heat Free Hair Movement

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 February 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

** This episode is brought to you by ATTN Agency and TryNow. **

In the second part of this Feature, we sit back down with Ngozi Opara, CEO, and Founder of Heat Free Hair, to talk about her brand. For all women of color who are looking to transition back to their natural hair as damage-free as possible, Ngozi has a solution for you.

After starting her journey with help from Facebook and “word of mouth,” Ngozi started to run into obstacles. Nevertheless, after years of hard work, she wasn't going to let some bad publicity stop her.

Ngozi breaks boundaries in creating the first company to produce 100% synthetic virgin hair exclusively in natural textures. So tune in to hear Ramon Vela and Ngozi discuss how the Heat Free Hair movement is changing the hair game for women of color.

In part 1, Ngozi discusses Changing your hair in a professional environment; The importance of offering wigs of different hair textures; Working for a solution that works; Finding the perfect manufacturers; Adapting to another country’s environment; Committing yourself to work; Working through the “ugly side of the business”; Where to find and buy Heat Free Hair; and much more.

For more on Heat Free Hair, visit: https://heatfreehair.com/

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

This episode is brought to you by TryNow.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.6	And that's when I was really able to help them understand, you know,
0:24.6	hey, I know that typically in factories it's all about just replicating what you see.
0:29.6	So here's the example, oh, we can replicate that, but you're not thinking about the use case.
0:33.6	You're not thinking about how the end customer is supposed to, you know,
0:39.3	use this product. And so I did a lot of education around how we're using it. Like I, I even
0:45.3	have pictures of like some of the, um, the Chinese girls that were in the factory. I sewed hair,
0:52.1	like the texture hair on their heads. And I was like, this is nothing, like you're going to wear an Afro for one week because I want you to touch, feel and see how the women who are going to be wearing this hair have to, you know, do with it on a daily basis.
1:05.0	And so it was a great learning experience for us all. But I think that the biggest thing that came out of it was the creation of the technology to be able to make these curl patterns in a way that does not damage the integrity of the hair.
1:25.3	This episode is brought to you by Omnisand.
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	...

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