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The Story of a Brand

Lensabl - Vision Care Made Easy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 10 February 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

****This episode was brought to you by ATTN Agency and Forum Brands.

In the first part of this Feature, we sit down with Andrew Bilinsky, Co-Founder and CEO of Lensabl. An easy and affordable way to get new lenses for your frames and much more.

Andrew walks us through taking this idea to the next level. As Andrew mentions in the show, Lensabl is about taking “an experience in an optometrist’s office or at a retail store that sells glasses” and turn it almost completely digital.

With their app, customers can renew their prescription, order a new lens, and scan their glasses for their prescription if you’ve lost your old one. Especially after recent events, Andrew and his team do their best to bring you the optical experience.

Tune in today to hear Ramon Vela and Andrew discuss how Lensabl could be the right fit for you.

In part 1, Andrew discusses His mentor experience; How entrepreneurial experience turned into the optical experience; Creating the first vision for Lensabl; Finding the right funding; Advice for others starting an apparel brand; Finding your place in social media space; and much more.

For more on Lensabl, visit: https://www.lensabl.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:08.2

This is not your average entrepreneur or e-commerce podcast.

0:11.8

And he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.6

So Lensable is really the one-stop shop for all things optical online.

0:26.6

What that really comes down to is we've taken the, you know, the optical retail experience.

0:32.6

So I think of an experience in an optometrist office or at a, you know, retail store that sells glasses and contacts.

0:40.9

And we've really done our best to bring that entire experience to digital.

0:46.2

And that includes everything from, you know, products such as glasses, contact lenses,

0:52.1

and one very unique product or purchase behavior that we offer, which is what we call online lens replacement, meaning we make lenses for existing frames of yours.

1:06.0

Have you built an online brand that consumers love? Do you sell in consumer categories that are

1:12.5

essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you,

1:19.7

you should get to know Forum Brands. Forum is a team of expert investors, operators, and many

1:27.4

ex-Amazonians who provide

1:29.5

entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce

1:34.5

businesses.

1:35.6

If you're interested in exploring a sale and cashing out years of your profits in one day,

1:41.7

visit us at forumbrands.com to schedule a call.

1:47.1

Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.

1:53.5

Like always, I have an amazing brand and founder that we're going to feature on today's show.

1:59.1

But before we do, there's been something that's

2:01.7

been on my mind. Actually, I've been thinking a lot about gratefulness and about support. And

...

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