** This episode is brought to you by ATTN Agency and TryNow. **

With Instagram, Twitter, and a world of influencers, the ideal standard of beauty has diversified, but how diverse is it? When it comes to the idea of professionalism, piercings, tattoos, and dyed hair are always criticized through a quote-unquote professional lens.

One of the most unspoken criticisms that there are is natural hair. Despite criticisms, making the transition back to natural hair after years of thinning, straightening, styling and perms, is difficult.

That’s why in today’s Feature we’re joining forces with Ngozi Opara, CEO and Founder of Heat Free Hair, to join the Heat Free Hair movement to normalize natural hair for women of color.

Hair is beautiful; hair is confidence. It’s how you present yourself. Women of color shouldn’t have to damage their hair to meet the standards of other people.

Ngozi recognizes this issue and, in turn, created her brand to help women in that journey back to natural hair. For kinky, curly, or coily hair, check out her brand Heat Free Hair for quality extensions to help grow your hair.

Join Ramon Vela and Ngozi as they discuss Heat Free Hair on The Story of a Brand.

In part 1, Ngozi discusses The hundred-foot overview of Heat Free Hair; Falling into the cosmetology world; Making hair your passion and career; Creating the Heat Free Hair Movement; Finding the right manufacturer; “Are you heat-free yet?"; Working despite opposing headlines; and much more.

For more on Heat Free Hair, visit: https://heatfreehair.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is brought to you by TryNow.

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