This episode is brought to you by Sendlane.

 

Reinvention can be brought about by major external forces or through an inner need to change, says Raoul Benavides, founder of Heart Soul Heat.

 

Raoul's career path - and his reinvention - has included stints as a photographer, record store owner, and now the founder of a brand that makes spicy hot honey.

 

"Sometimes you go one way, and you exhaust something, and then you find a need for something else, and you reinvent yourself to the left or the right," he says. "There I was."

 

Heart Soul Heat's ghost honey is "uncomplicated ... a raw, beautiful thing," Raoul says. He uses it on fried foods, pizza, even ice cream.

 

In Part 2, Raoul talks about:

* The joy of self-awareness in his career.
* How failure shows things in a different and important light.
* How his honey is an "accessible" way of bringing culture to people who aren't foodies.
* Future products include a couple of plant-based products, including possibly spicy candies.

 

Join Ramon Vela and Raoul Benavides as they break down the inside story on The Story of a Brand.

 

For more on Heart Soul Heat, visit: https://heartsoulheat.com/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

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This episode is also brought to you by Sendlane.

 

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