So Kristen Simpson, you'll see something cool?

Of course, always.

All right.

So you're just in the right episode.

If you want to learn about speed to lead and how to fix it.

So these numbers I'm getting ready to spit out, Kristen, came from a study from MIT.

So this is like a serious study done by serious people.

And it's astounding the stats that came out of this thing on the speed delete.

And basically what they were saying, let me look at the thing here, it says that the number

one, and I'm reading this, the number one leak likely in somebody's sales funnel is delayed response time.

I believe that. Oh, yeah. We're on to the next thing so quick. It's not even funny anymore.

So, and we've given this number before, 79% of the borrowers closed with the first loan office they talked to, right?

We've talked about that.

And just for a refresher, that means that, so 79% closed with the first loan officer they

talked to.

So that means that that's more important than my rate, my fees, my experience, programs that I

offer, company that I work for, all the scripting that I might be masterful at, that if somebody brand new to the business with a higher rate, higher fees, less experience, less scripted, but talks to them first, has a 79% chance of winning that deal from me right so that's a

remarkable number right so i'll give you another fact i called a hundred random loan officers

right i got somebody in the office got me a list of a hundred so not necessarily anybody that i

knew just i said give me a list of a hundred random mortgage loan officers in the office got me a list of 100, not necessarily anybody that I knew.

Just I said, give me a list of 100 random mortgage loan officers in the United States.

I called at 2 o'clock.

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