Health And Fitness Marketing: How To Turn Your Vision Into A Successful Brand
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 9 December 2024
⏱️ 31 minutes
🧾️ Download transcript
Summary
Today, we sit down with Art Rothafel, the founder and owner of Private Label Fitness. Art has a passion for helping entrepreneurs turn their visions into successful and lucrative brands – and he uses his unique marketing experience to do so effectively and efficiently…
Through the years, Art has been involved in many avenues of business. From working at Guitar Center in 1982 to starting a freelance marketing agency, he has refined his approach to business in an extraordinary way. Today, he works with dedicated health professionals who value their branding, marketing and educational programming.
Are you ready to hear the inspiring story of Private Label Fitness? Listen in now!
Join the conversation, and you'll discover:
- How gym culture has changed over the years.
- The role that freelance labor has played in how Private Label Fitness functions.
- The biggest challenges that Private Label Fitness has worked through.
- The importance of understanding the evolution of the industry you're working in.
You can find more on Art and his work with Private Label Fitness here!
Episode also available on Apple Podcasts: http://apple.co/30PvU9C
Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.1 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.7 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in license. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do. |
| 0:14.8 | But only 0.1% are real geniuses. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.6 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast with Richard Jacobs. |
| 0:37.6 | Hello, this is Richard Jacobs with the Fighting Genius podcast. |
| 0:41.1 | My guest today is Art Rothafel. |
| 0:42.8 | He's the founder of Private Label Fitness. |
| 0:45.2 | The website, same name, privatelabel fitness.com. |
| 0:48.4 | Art was the fitness industry in 1978, which is amazing. |
| 0:51.9 | Very, very early on as a personal trainer and a floor manager at Jack |
| 0:55.0 | Lelaine's European Health Spa in Los Angeles. His career went on from there, which we'll get into, and we'll talk about his current endeavors. So, all right, welcome. Hey, thank you so much, Richard. Thanks for having me on. Did you ever meet up with like Schwarzenegger or any of these old bodybuilders? As a matter of fact, I did. I met Jack Lane himself, who was just a wonderful man, and then had two run-ins with Arnold, one in a store in Los Angeles, and then another one at a world gym that he owned down in Orange County, California. Again, super nice guy. I mean, it's funny. Sometimes the most successful people are the nicest. That's good. That's better than being mean, you know. Yeah, well, there are those. You know, again, you haven't been in the gym world that long, but you've been in pretty long. I had heard, I guess, back of the 1920s or 30s that when Jim started out, it was a shameful thing, and people kind of had to hide and go to the gym in secret. Is that true? I don't know, |
| 1:44.3 | Richard. I just wonder if, you know, if the history was still around like when you first started, that's what I mean? Like, when you first started in the late 70s, you know, what was it like in the gym? What was training like? You know, what was it like coming to the end of the 70s? And maybe you saw some older guys that were in the around in the 50s and 60s. |
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