It's so ironic to look back now and think, I built this brand on confidence. I was the least

confident person in the room. I'm so excited to welcome Jacqueline Fu, the founder of Pepper, the beautiful brand built for small, busted women.

And not just a bra company, but a movement for women. The Kickstarter campaign was 100% funded in the first 10 hours.

I was expecting like boxes and boxes of bras, right?

It was five boxes that were really small.

And I was like, wow, this is my inventory.

Most women, again, they don't realize that when you take money,

you also take on partners and problems and deadlines.

We said, you know what?

We believe in this and we see this. So we're going to bet on ourselves. I've been running so

quickly for so long. I never really had the time to stop and reflect and ask myself tough questions.

I was just go, go, go. I'm not doing this just a sell-a-braw. I truly believe

in creating a world where women feel really confident and their full authentic selves. This is my

purpose that I'm living right now. I'm Rebecca Minkoff and this is Superwomen.

Each week, inspiring women are interviewed to uncover the unexpected journeys, the challenges, and the unwavering spirit that makes them powerful.

Get ready to be motivated by stories of resilience and discover

the keys to unlocking your own potential. So let's talk about why, why pepper, why this niche?

I'm a 32A and for the longest time I couldn't find find a bra that fit me. And not only that for a really long time, I didn't like my body. I didn't like being small chested. I didn't like that things didn't look good on me. I didn't like that I couldn't fill in certain dresses and tops and bras. And I remember when I was younger, I had this experience of being

made fun of because I was smaller chested. And I would say being a girl in today's society,

growing up especially with social media, it's tough. And I grew up without social media. So I can't

even imagine what it's like today. And Pepper was really born from that initial pain and insecurity that I had with my body, and it blossomed into something much bigger from that. It's funny you say that because I'm at the opposite end of the spectrum. I'm like big, saggy boobs, and I can't find anything. And so I'm always like, God, if only I was small chestered or my daughter is like,

I want to have small boobs. And I was like, yes, you do want to have small boobs. Please let those

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