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SaaS Interviews with CEOs, Startups, Founders

He Turned Pickleball Software into a $3M/yr SaaS

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Entrepreneurship, Business

4.6701 Ratings

🗓️ 18 February 2026

⏱️ 25 minutes

🧾️ Download transcript

Summary

How do you turn a niche offline sports business into $3M in contracted ARR across 200 locations, while raising $8M and keeping pricing simple on a per-unit basis?

Ben Borton is the Co-Founder of PodPlay Technologies, a vertical SaaS platform powering pickleball and racquet sport venues. What started as internal software for his own ping pong spaces is now a $3M contracted ARR business serving 200 locations and roughly 2,000 courts, with ACVs ranging from $10k–$15k and an $8M Series A completed in 2025.

This business is interesting because it didn't start as software. Ben built PodPlay to solve utilization and operations inside his own physical venues, where courts generated $30 per hour at 70% utilization. The SaaS product is now growing faster than the brick-and-mortar business — proving that real-world operational pain can be the most durable GTM wedge in vertical software.

 

You'll learn:

— How Ben validated the SaaS by first using it inside a venue doing $100k–$400k in annual revenue

— The exact per-court pricing model and why ACVs land between $10k–$15k for larger operators

— How software-only contracts at $2k–$6k expand into $10k+ hardware-inclusive deals

— Why 70% court utilization at $30/hour created the margin profile to fund early product development

— How founder-led sales drove growth from first external customers in 2023 to $3M contracted ARR

— The GTM motion behind signing 200 locations without a traditional enterprise sales team

— How viral video sharing from players became an organic acquisition channel for physical venues

— Why vertical SaaS embedded in real-world workflows wins over generic booking tools

— How spinning out the software into a separate entity unlocked an $8M Series A

— What operators should consider before raising capital versus compounding through cash flow

Ben's background spans fintech, hedge funds managing $300M AUM, and early-stage investing before launching his own venues in 2020. He opened PingPod during COVID, optimized for utilization and unit economics, and then spun out the internal software into PodPlay once external demand became clear. The capital raise was deliberate: sell 13–18%, accelerate distribution, and double down on category leadership.

This episode is for founders building vertical SaaS, operators sitting on proprietary workflow data, and investors looking for software businesses born out of real revenue. If you're thinking about pricing per unit, founder-led GTM, or when to separate software from services, this is a masterclass in capital-efficient category creation.

Watch this episode on YouTube: https://www.youtube.com/watch?v=SB8bmy8LylI 

• Connect with Ben: https://podplay.app/ 

• Connect with Nathan: FounderPath.com

Transcript

Click on a timestamp to play from that location

0:00.0

We are kind of approaching 3 million in contracted ARR. We have a little over 200 locations signed up on the platform.

0:07.5

I think we're over 2,000 quarts now.

0:09.1

How do your customers actually make the math work without charging 100 bucks an hour?

0:12.9

The videos and replace functionality, they can be monetized with sponsors.

0:16.4

Look at all this growing like crazy in the US, you know, fastest growing kind of sport by a pretty wide margin. $8 million Series A round led by Frontier Growth, which is kind of an OG investor in the vertical SaaS base. Are you charging 60 bucks an hour, 70% utilization? So you're doing 100,000 bucks a year in revenue? Or what was it? I'm curious how it started. We look at kind of what is the average revenue per hour used. About like $30 per hour across everything.

0:40.1

Before the show, you said, Nathan, one of the ways we've really grown,

0:42.2

it will really lean into building in public.

0:43.8

What does that mean?

0:44.7

Enhancing the kind of in-club playing experience.

0:47.8

We do things like digital scoreboards and video replays.

0:50.6

There's a viral component to kind of video replays that go social.

0:55.9

Hey folks, my guest today is Ben Borden.

0:58.4

He's the co-founder of Podplay Technologies, building at the intersection of sports, technology,

1:03.0

and in real life experiences.

1:04.8

He leads the go-to-market strategy and is focused on transforming clubs and courts into dynamic

1:09.1

tech-driven communities.

1:10.2

Before that, he worked in fintech, hedge funds and early stage investing investing. Ben, you ready to take us to the top? Yeah, absolutely. You're way cooler now doing this than the hedge fund days, right? That's why he made the transition. Absolutely. I mean, my co-founder, Max Cogler and I both, we managed a hedge fund together back in the day. so this is kind of our second tour of duty together

1:28.2

I was the seed investor in his hedge fund and we like to say those were our days of turning math into money

1:32.6

but it left both of us feeling a little bit empty from kind of purpose standpoint you know it's we were doing

1:38.4

kind of complex options trading strategies it was fun it was like playing chess and doing games

1:42.9

but in terms of really changing the world and really having kind of an impact on people's lives, it left us feeling a little bit wanting. And Podplay has been, you know, an amazing kind of purpose-driven business. We like to say our mission is to increase the amount of fun being had in the world, which is kind of a mission that pretty much everybody can understand. You know, I think if your kids can understand it, then you really have kind of a mission that resonates with a lot of people. Well, but before we dive into mission and fund, I have to stay on the money for a second. Did the hedge fund make money? Are you rich? How did that thing work? Yeah. I mean, we took it up to several hundred million dollars in assets. So it was definitely a success story. Very cool. Okay. So what email do you send your LPs?

2:20.4

You say we're shutting down to go? million dollars in asset so it was definitely a success story very cool okay so what what email do you

...

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