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SaaS Interviews with CEOs, Startups, Founders

Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Entrepreneurship, Business

4.6 β€’ 701 Ratings

πŸ—“οΈ 12 February 2026

⏱️ 23 minutes

🧾️ Download transcript

Summary

How do you build a vertical SaaS company to ~$50M ARR serving 6M homes β€” after bootstrapping to $5–10M without outside capital β€” and then 10x with a minority PE round instead of giving up control?

Ben Currin is the CEO of Vantaca, a vertical SaaS platform powering community association management companies. Since launching in 2018, Vantaca has grown to ~500 customers managing 50,000 communities and 6M homes, scaling from low six figures in 2018 to ~$1M in 2019, $5–10M by 2022, and roughly 10x revenue since taking minority investment.

This is not a trendy market. HOA management is fragmented, operationally complex, and historically under-served by modern software. Vantaca didn't win with viral PLG or heavy paid acquisition. They went top-down enterprise, priced per door, embedded payments and treasury, and built the general ledger system of record for an entire industry.

You'll learn:

β€” How to identify "sneaky big" vertical SaaS markets hiding in unsexy industries.

β€” Why per-door pricing became the north star metric and expansion lever.

β€” How to sell top-down into large management companies instead of bottom-up homeowners.

β€” How Vantaca expanded from pure SaaS into payments, treasury, and vendor monetization.

β€” What capital efficiency looked like in practice during the first five years.

β€” The signal that shifted them from capital efficient to capital constrained.

β€” How to structure a minority PE deal with primary and secondary capital.

β€” Why retaining majority ownership mattered before a potential 5–10x growth phase.

β€” How acquiring a YC-backed AI company accelerated product roadmap and attach rates.

β€” How embedding agentic AI into billing, support, and operations increases platform stickiness.

Ben joined Vantaca in 2018 alongside founder Dave Sawyer, who originally built the software inside his own HOA management business. Neither came from venture-backed SaaS. They bootstrapped for five years, reinvested profits, crossed $1M ARR in year two, reached high single-digit millions by 2022, and only then brought in JMI Equity for a minority investment to accelerate growth. A second minority recap followed, preserving control while funding expansion.

If you're a founder building in vertical SaaS, considering minority growth capital, or thinking about embedding fintech and AI into your core product, this episode is a masterclass in disciplined scaling inside a niche market.

Watch this episode on YouTube: https://www.youtube.com/watch?v=ckRiL_bFK_wΒ 

Connect with Ben:Β https://www.vantaca.com/Β 

Connect with Nathan:Β FounderPath.com

Transcript

Click on a timestamp to play from that location

0:00.0

What I saw as an opportunity, these kind of not sexy vertical software markets that were sneaky big. What you bootstrap in terms of revenue before you took out external capital in 2022? Call it high single digit millions. Okay, so between five and ten million. Sure. If you were doing call it high single digit millions in 2022, let's do the worst case, five million. And you also said you 10xed since then. That would put you at around 50 million ARR this year. Am I in the right ballpark there?

0:24.2

Yeah. in 2022. Let's do the worst case, 5 million. And you also said you 10x since then. That would put you

0:21.3

at around 50 million ARR this year. Am I in the right ballpark there? How many customers are

0:25.7

paying for the platform today? Right around 500 professional community association management

0:30.4

companies. That has within it 50,000 communities in over 6 million homes.

0:57.6

Hey folks. My guest today is Ben Kieran. His focus has been to build a successful company with a thriving culture that improves lives of businesses of Vantica's customers. If you haven't heard of Vantica before, they're really building software focused on HOA's really hard market to sell into. We're going to jump into it today. Ben, you ready to the top let's do it all right so give us context first JMI is involved in this business as a private equity player are you the original

1:01.3

founder or you were placed in by PE neither of those things which which is fun so

1:08.0

I joined the team my business partner is Dave Saw, who's the original founder of the business.

1:13.6

I joined Dave and a couple of the founding team members who were working in a services business

1:19.6

that Dave owned.

1:20.6

And kind of this is one of those stories of a vertical SaaS software company that was built out of the industry. So he owned a community association

1:30.0

management company, think HOA management company, started to work together with some folks

1:34.1

and his team to build software for that company. They became the first kind of beta customer

1:37.9

and I joined kind of the next day, if you will. But there's lots of hard work in blood,

1:42.5

sweat and tears that I did not participate in that first year of kind of beta testing and all that stuff. But I joined, uh, joined, uh, joined Dave and kind of the founding team right at the beginning. And what year was that? Uh, that was 20, late 2017, early 2018. So, what's the archetype there? Were you like the engineering lead and he was the industry guy or what was the relationship?

2:01.6

No, so Dave definitely the engineering guy or sorry, the industry guy and both of us are

2:07.0

engineers but not software engineers.

2:08.6

So he's an electrical engineer by background.

2:10.6

I'm a nuclear engineer by background.

2:12.6

He spent years and years and years a couple of decades in community association management,

2:16.6

partnered with a couple folks who had built SaaS applications in this space before and kind of wrote the initial

2:23.2

code. I came in and grew the team, grew the strategy in the industry. So kind of a couple of

...

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