All right, all right, Mr. Brandon Hicks.

Tell me the story of the significance of Zermont, Switzerland.

And describe what the heck Zermont, Switzerland is for somebody that's listening.

And they're like, that sounds fancy, that sounds foreign.

That sounds out of my tax bracket. What is Zermont? And what's the significance behind it? Yeah, well, so my wife went there, me and my wife went there about six years ago, seven years ago in 2018 for the very first time. We just wanted to ski. We had heard about the Matterhorn, this beautiful, like, iconic mountain. Actually, I think it's what's on the

tabaron candy there, the chocolates there. And we went there. And man, it was, I just remember it was

super expensive, but absolutely beautiful. And we loved that we went. And when I had joined Action Academy,

you had suggested right after I wholesaled my storage deal and we made almost a quarter million dollars on the wholesale.

I had just left my job.

You said, you got to go celebrate.

And of course, I'm thinking I should save all that money and put it away because now all of a sudden I have no income and I need to be really conservative.

And you're like, no, dude, you got to go celebrate.

So we booked our trip a couple

months after we left and we ended up staying at a much nicer hotel. And I remember sitting on the

hotel in the morning and thinking, wow, this place is so much nicer than the place we stayed at

before because back in 2018, this was like W2 Brandon, super, like penny pinching, not wanting to spend any money on anything.

And we decided to splurge a little bit. And so the hotel was so much nicer. The food was so much nicer.

And there were so many things about that trip that we did a little bit differently, which is like we went and got food at the places that we wanted to

get to that we did not do the last time. The last time I was like, well, maybe next time,

maybe one day I'll do that. But this time I had like a completely different mindset.

But the interesting thing about that was that we ended up meeting someone in Zermont who just

my wife followed her on Instagram. She just happened to be there at the

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