Cole, so you built your business to $7 million a month and you decided it wasn't worth it.

What happened? So basically, yeah, the short story is just kind of skip like the origin story,

but I was doing about a hundred grand a month of my business in, and what it would have been,

2020. I was just doing sales training. I kind of went from sales training to training sales teams to doing sales recruiting. Then basically, once I made that

flip to the offer of sales recruiting, that was in June of 2020. So this was even after the

pandemic, it just started. I mean, I knew I hit the offer right. I made one Facebook post,

170 grand off that post. Wow. And then so from that point, I went from about $100 a month, which I'd only been in business for five months, six months at that point, to $2.5 million a month and a 12-month span. I've never heard of that. And so other people have done it, but that was very fast. And so, and as you'll see in

this story, I do a lot of things very fast. And that's kind of a learning lesson I've learned

in and within itself. Then so throughout that year of scaling, I also, that was, I had the B2B

company was a sales recruiting. I also launched a B to C company that was sales certification more

for people who just wanted to get into sales.

So a big misconception about my companies is that I train people on B2C and then I place them in B2B.

It doesn't really work that way.

I mean, we might place 10% of the really good ones from the B to C.

But the majority of those people were going to help get an entry level position.

And then the B2B is just full cycle sales recruiting. I have like 16 sales recruiters. We do outbound. We do all the traditional recruiting stuff, right? So there's a big misconception there. But anyways, so in the beginning, though, of 2023, we kept scaling. We're scaling really, really fast. We were doing about $4 million a month. And so we held that pretty much all the way through 2023 until Q4 we dropped off a little bit. But the reason we dropped off is at the beginning of 2023, I essentially broke off another division of my company to do equity partnerships with top clients. And that actually went really well.

Every single person we worked with doubled, maybe even tripled in some cases.

But like the way we structured the deals was all wrong.

And it's not anything to do with the founders.

But like we didn't have enough control to really go as fast as that we wanted to.

And a lot of times, like,

you come in and you're working with somebody and you take their business from 200 grand a month

...