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YouTube Creators Hub

He Hit 50K Subscribers in Under a Year | Here's Exactly What He Did

YouTube Creators Hub

Dusty Porter

Business, Marketing

4.7551 Ratings

🗓️ 6 March 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

James Hayes launched his YouTube channel "Dad Mode in Dark Mode" in March 2025 and grew it to nearly 50,000 subscribers in under a year. He covers fatherhood, masculinity, and hard truths for men — philosophical, not ranty. He's monetizing through consulting, a $3/minute call service, and ebook sales bringing in $4–5K/month before AdSense (best AdSense month: $3,400).

About James:

James Hayes is the creator of the YouTube channel Dad Mode In Dark Mode, where he explores fatherhood, masculinity, and modern life through philosophy and real-world experience. After launching the channel in March 2025, he quickly grew it to nearly 50,000 subscribers with longform, story-driven commentary. He also works with men through private coaching and consulting and is the author of Dark Mode Protocol: The Survival Guide for Men the World Can't Control.

Connect With James:

YouTube Channel /// eBook
 
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Timestamps:

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

I think that that's what people are craving now.

0:02.1

I think a lot of the slot, like the AIS slop that people are hearing, they're really sick

0:06.6

of it and they want to, I think YouTube is going to revert back to the way that it started,

0:11.7

where it's just people in front of a camera just talking because I'm seeing a lot of smaller

0:17.2

channels.

0:17.8

The algorithm is feeding me a lot of smaller creators that are doing just that.

0:21.7

Hello everyone and welcome to this week's conversation on the Creators Hub podcast.

0:26.7

My guest today is James Hayes from the YouTube channel, Dad Mode in Dark Mode. I love the name

0:33.9

of your channel. It's wonderful. Where he explores fatherhood, masculinity, and modern

0:39.0

life through philosophy and real world experience. After launching his channel in March of 2025,

0:45.6

you're going to see how quickly it grew, to nearly 50,000 subscribers with long-form story-driven

0:51.4

commentary. He also works with men through private coaching and consulting

0:55.5

is the author of Dark Mode Protocol, the Survivor Guide for Men, The World Can't Control,

1:02.1

and a lot of other great stuff over at his community and his YouTube channel. James, how you

1:06.1

doing today? I'm doing great, Dusty. I appreciate you having me on. Yeah, looking forward to it.

1:12.0

So let's start here.

1:20.1

How did the YouTube channel start back in March of last year, 2025, as we were recording this,

1:25.3

what was the thought process and how did, what was the origin story of the channel?

1:30.6

Right. So it really started with just my own life experience.

1:33.4

I had been wanting to do YouTube since 2018.

1:36.3

I used to watch a lot of like Casey Nystatt.

1:39.4

So just watching these different YouTube channels and made me want to do my own.

...

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