Well, so I appreciate the questions, Nathan, but some of this stuff were just not going to release into the marketplace.

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Hey folks, my guest today is Chris Mealy. He's the managing partner for SPP, that software

pricing partners founded in 1982. They do exactly what it sounds like, help you with pricing.

But he doesn't just do this as a consultant or in theory.

He had his own software company before, which is where he cut his teeth on this.

Chris, you ready to take us to the top?

I am. Thank you for having it.

All right.

Let's talk about your first SaaS company and sort of the pricing pains you went through

and realize this was a big need.

What was that software company called?

It was called companion cabinet. So that was not always SaaS.

So that started in the late 90s, mostly on-premise.

And then in 2008, when Amazon just started showing its creeds in the cloud is when we actually

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