Today is Friday, February the 10th, 2023.

Welcome to the Daily Article podcast.

I'm Chris Elkins with the Denison Forum, narrating today's article written by Dr. Ryan Denison.

Quote, how did the story of a man who taught and practiced unconditional love, peace and kindness, who spent his life defending

the poor and the marginalized, a man who even forgave his killers while they executed him unjustly,

whose life inspired a radical movement that is still impacting the world thousands of years later,

how did this man's story become associated with hatred

and oppression for so many people? And how might we all rediscover the promise of the love

his story represents? Unquote. In their own words, he gets us as an agenda. Those questions

motivate what's behind the ministry called He Gets Us, and if you haven't seen

their ads or billboards yet, the Super Bowl this Sunday night will offer the perfect chance

to change that.

But what is the He Gets Us campaign?

And why are they spending roughly $20 million for 60 seconds of airtime this

weekend, with plans to invest about a billion dollars over the next three years in similar efforts?

Surely, some argue, there are better ways to use that much money. It's a question people like

Hobby Lobby co-founder David

Green and the other largely anonymous donors behind the He Gets Us ministry have asked themselves

on multiple occasions. Yet, as Laura Harding, an associate professor of marketing at Belmont

University noted, outside of major events like the

Super Bowl, there just aren't many ways to reach an attentive, engaged audience that size anymore.

Their short videos are certainly attention-grabbing and engaging. However, they've also been

...