He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years

All The Smoke

The Black Effect Podcast Network and iHeartPodcasts

Sports, Society & Culture, Basketball

4.7 • 7.6K Ratings

🗓️ 4 June 2026

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to get there. At 16, he was convicted of second degree murder. He served four and a half years in prison. That's not the beginning most people picture when they think about the man who ran Jordan Brand. Caron Butler, who walked a similar road before the NBA, joins the conversation. Between the two of them, they cover a lot of ground on what it actually takes to make it out and build something real. This is one of the most important episodes we've done.

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Transcript

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0:00.0	This is an I-Heart podcast.
0:02.6	Guaranteed Human.
0:04.3	Welcome back to all the smoke.
0:06.2	Jack, we got a good one today, man.
0:08.8	Two guys that have been through some real life adversity.
0:12.2	Real ones.
0:14.1	And you got to stop using that word loosely too because everybody ain't real ones.
0:18.8	Like, you use the word, but everybody ain't real. You know what I'm saying?
0:21.6	It's more of just saying the word.
0:22.6	It's an action and these guys are actually proving that they are solid ones.
0:25.6	You actually said the word.
0:26.6	I didn't, but, um, same shit.
0:29.6	Made it through their adversity to, to reach, obviously, their ultimate goal and beyond
0:34.6	and really excited to learn about what you guys have come together
0:38.0	to do. Welcome to the show, 14-year NBA Pro Vet, two-time All-Star, 2011 champ, currently
0:47.0	assistant coach on the Miami Heat, Coram Butler, and Larry Miller, former president of the Portland Trailblazers,
0:52.5	currently leading to Jordan Brand. Welcome to the show, fellas.
0:54.9	Appreciate you.
0:55.7	Appreciate you.
0:56.6	My dogs.
0:58.4	My dogs.
0:59.7	I want to start Quran with something that was, it touched me.
	...

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