You've bought the rights to like Napoleon Hill's name. Like, how does that work? And now you're building one through him.

So I started looking at bigger things. And the biggest one I could think of, the most impactful one, beyond the Bible.

There we go. Was the entrepreneurial Bible, which was think and grow rich. And Napoleon Hill is that legacy brand that is already in the community of millions of people

around the world.

Well known and the community exists already.

So I decided to bring my value and license it so that I can use.

What's up, well, filters? so that I can use. What's up,

Well, builders? Today I've got David Meltzer on the show. And we're going to talk about

how you can actually buy a community and use it to leverage your business, other people's

brands and everything else. Because let me tell you, building a community has a lot of work.

I, I would know.

So Dave, what's up, man?

That's why I wanted to come here, because if anybody would know how expensive and competitive it is to build a community, it'd be you.

And we've been blessed to be friends from when we both started to build a community.

And I'm sure millions of dollars later, we see that it's only getting more difficult and more expensive to do so.

Absolutely. Well, I see a lot of people now talking about starting communities, building communities, whether they're paid, whether they're free. And I think it's a great thing to do to get a group of like-minded people together that you can do business with, do life with. And, you know,

I think as humans, we are built for a community. But let's talk about it from a business standpoint,

right? I've built a community. I've built a brand. You know, our community is called wealthy

university. Anyone can join it. You're going a different route. You've bought the rights to like

Napoleon Hill's name. Like, how does that work? And now you're going a different route. You've bought the rights to like Napoleon Hill's name.

Like how does that work? And now you're building one through him. Tell me about this.

First of all, you know, I built a community like you, the old fashion way, doing a ton of content

...