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Welcome to Recode Media, Peter Kofka. That is me recording from my house like I always do these days.

It's a pandemic. I hope you will. I hope you're safe. Today we have a special, specially timed episode of Recode Media because this week is the launch of

HBO Max. Since you listen to Recode Media, you know that HBO Max is Time Warner slash AT&T's

attempt to start catching up to Netflix like everyone else is trying to do.

Obviously, we've seen Disney launch, we've seen Apple TV launch, Scribby launched.

Peacock, NBC's version of this, is kind of launch, but we'll launch some more later on.

It's pretty interesting how to be talking about all this stuff.

So I'm glad we got to talk to Bob Greenblatt.

He's chairman of Warner Media Entertainment. That's much of what used to be called Time Warner. He's also specifically in charge of their direct-to-consumer slash HBO Max rollout. Okay, that's his bona fides. again, I think you guys know what HBO Max is at this point, but conceptually, the idea is

AT&T slash WarnerMedia is rolling what used to be called HBO, still called HBO, into this

...