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The Exit - Presented By Flippa

Having Connections with Patrick Lee

The Exit - Presented By Flippa

The Exit - Presented By Flippa

Technology

5.0 • 420 Ratings

🗓️ 21 March 2022

⏱️ 29 minutes

🧾️ Download transcript

Summary

Today we are talking to Patrick Lee, one of the founders of Rotten Tomatoes, a review website for film and television. Eager to become an entrepreneur, Patrick didn’t finish college, but instead jumped right into the startup game. It took a few tries before he helped to found a successful company. Patrick and his colleagues rode the wave through a market collapse before ultimately selling for above their valuation. Building For Me, Not For Thee Patrick attended UC Berkeley and made a bunch of friends his freshman year. By his sophomore year, Patrick was too impatient to finish school, so he convinced three friends to leave school and do a startup. The four started off selling computer systems and components, but that didn’t go anywhere. They transitioned into web design for the entertainment industry, working for a lot of big names. They were doing quite well and revenue was growing quickly, but Patrick wasn’t interested in being in the service industry. He didn’t like building what clients wanted him to build, he wanted to build what he wanted to build. It also struck him that they weren’t building anything they owned. It was about this time that the company’s creative director came up with the idea for Rotten Tomatoes. They Like Us, They Really Like Us The team saw their other friends raising a lot of money, building up a business, and then selling it. Patrick knew it made more sense for them to do something that was theirs. They incubated the idea for a year before officially launching it, but when they did, it took off. Yahoo would feature them and bring in traffic, a famous film critic would include them in his article about the best movie websites, bringing in more traffic. Finally, Pixar released a Bug's Life and sent a lot of traffic to Rotten Tomatoes. Even Steve Jobs was a fan, mentioning Rotten Tomatoes in three separate keynote speeches at Apple. All this early success told the team that they had stumbled upon something great. Knowing What You Know Now, What Would You Tell Yourself Ten Years Ago? Patrick says he would tell himself to build a network. He says having connections to go to for advice can make a huge difference. He believes that had they had that network to help them gauge the market, they may have ended up in a position to sell to Google. What Patrick Is Working On Now After selling Rotten Tomatoes, Patrick went to China to work on a new startup with a friend. He says that company didn’t go anywhere and that they tried two others that didn’t take off either. Coming back to the US, Patrick tried his hand at creating a mobile game but found that the cost to acquire users was more than they could make off of those users, so it just didn’t make sense. Feeling burnt out on startups, Patrick spent some time just doing speaking engagements. He ended up running a group for notable tech founders. Two of those founders approached Patrick about doing an investment syndicate. If you’d like to connect with Patrick, he can be found on LinkedIn or Twitter @rottendoubt. -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0

All right, everybody, today I am joined with Patrick Lee and I'm super excited to dig into

0:19.9

Rotten Tomatoes. I've been a fan of Rotten Tomatoes for such a long time. But before we get into

0:23.8

the story, let's hear what got you in to business and entrepreneurship.

0:28.5

Right, thanks, Steve. So basically, I was at UC Berkeley. Let's see, this was like freshman year,

0:35.8

I met a bunch of friends there in the dorms. I think it was in our sophomore year. I decided like

0:43.3

I was too impatient to, you know, do school, continue doing school. So I convinced three friends to

0:49.5

leave school to do a startup. We were selling computer systems and components. That startup didn't go

0:55.6

anywhere. But then I ended up doing another company with some other friends doing web design for

1:02.1

the entertainment industry. We were doing a lot of work for like Disney Channel, Artisan, MTV,

1:07.7

VH1, ABC. We made the online flash game for who wants to be a millionaire. From there, our creative

1:15.7

director, Sanduang came up with the idea for Rotten Tomatoes. And after a while, we ended up pivoting

1:21.2

and focusing purely on Rotten Tomatoes. Very cool. And I think for a lot of the listeners out there,

1:28.4

you know, there's a lot of young entrepreneurs that are always curious and how things start.

1:34.2

And I think that the pivot is often a scene that's like a weird negative term, but it's just a

1:41.6

reality of business because you just have to have to adjust and adapt. And it's so cool that you

1:47.7

guys kind of started with a different direction and pivoted into it. So with that said, you know,

1:54.0

what types of things were you tracking that indicated that that was the right direction to move,

1:59.0

and then what were you tracking with Rotten Tomatoes? So for us, it was really two very different types

2:05.0

of businesses. Our design firm, I mean, we were essentially service industry. We're working for clients.

2:11.3

We built whatever they wanted us to build. It was growing, you know, revenue-wise pretty rapidly,

2:19.7

because this was quite early on. This was like mid to late 90s when the web was really getting big,

2:25.3

so it was kind of the right direction. But we just felt like we weren't building anything that

...

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