Hi everyone, welcome to another episode of the Let's Talk Yoga podcast. As always, I hope you are doing well.

I want to start this episode with a little story. Back in the day, when I first started teaching yoga classes,

I used to have these little pamphlets and posters that were printed.

And we would go and put them in the local park.

There was this small park somewhere behind my house in India, behind my parents' house.

Because I used to live with my parents back then.

And we would go and stick these posters, literally one or two posters across a mile and hope that people who were

walking past it would notice it. And back then, Aham Yoga, which is my studio today, was called

Daily Yoga when I was in India because for the simple reason that I thought you should do yoga

every day and hence it was called daily yoga. We used to stick these

posters and I really hoped that someone walking past it would be looking for yoga classes.

Now that's honestly how I got started by sticking literally one or two posters on a tree,

on a fence somewhere in a park in India and that's where I got my first few students.

There was this man in his 50s who walked past it, saw it, called me and became one of my first

students. This was a long time ago. This was about 15, 16 years ago, 15 years ago. And it

directly ties into the conversation we're having today. On the show today, we have

Alexandria Crow, who has been on the Let's Talk Yoga podcast before. We talk about marketing and

visibility for yoga teachers. We do talk about social media and how the barrier of entry is,

is so low, it's non-existent.

Today, it is so easy to put yourself out there on this digital bulletin board.

Yet yoga teachers, we struggle.

So we talk about yoga and yoga teachers and the medium of social media and marketing. We get into how to change our mindset around it, how to live the yoga authentically while learning this medium.

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