We often rely on logic to persuade, but in high-stakes emotional moments, people remember stories, not frameworks.

Today's guest, Josh Weiss, is a true leader who has mastered the intersection of negotiation and storytelling.

Josh is an expert in both fields.

He's the co-founder of the Global Negotiation Initiative at Harvard University

and a senior fellow at the Harvard Program on Negotiation. Through his latest work,

the Negotiation Stories Project, Josh is completely rethinking how we approach conflict.

By collecting real-world experiences, he shows us how negotiation actually works when the stakes are high and

emotions are running deep. In this episode, we explore the incredible power of storytelling

in difficult conversations. We talk about how the right story helps others see themselves in

your message and what makes a narrative truly stick. If you've ever struggled to connect, persuade, or

move a conversation forward, this episode will change your entire approach. Let's jump in.

This episode is brought to you by Granola, Shopify, and Fabric by Gerber Life. If meetings

are eating up your day and you want clean, structured notes without the stress,

try Granola AI totally free for three months at granola.a.ai slash Kwame.

Ready to turn your what-ifs into a real business?

Sign up for your $1 per month trial with Shopify at Shopify.com slash Kwami.

And finally, for the parents listening, protect your family's financial future in just minutes.

Apply for term life insurance today at meetfabric.com slash Kwami.

Policies issued by Western Southern Life Insurance Company, not available in certain states,

prices subject to underwriting, and health questions.

So, Josh, just start off by telling us about this new project.

Yeah, well, thanks for having me on,

...