Harper Wilde - Brand Values = Company Values

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 November 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Harper Wilde Co-Founders Jenna Kerner and Jane Fisher knew that there would be a risk embroidering a statement on their bras that included profanity. They didn't know if anyone had ever done this before. However, in 2019 when 9 states passed laws severely restricting a woman's right and access to a legal procedure, they knew they had to act. They decided that their brand message had to mirror their company values, even if their stance would be controversial.

In part 2 of this fascinating episode, Jenna and Jane share What happened when they took a risk and took a stand, How they want to be about empowering woman externally and internally, Why standing up for their values is part of their Brand Moat, Why making the most comfortable and softest bra in the market is key to that Brand MOAT.

Plus they share more advice for college graduates, advice for women (and men) when raising funds, Why their recycling program for Bras is important to the environment, How they are launching a nursing bra, and why humor and pranks are important for company's culture.

Join us while Ramon Vela interviews Jenna & Jane in Part 1 of this episode and hear them share the inside story of a brand.

For more on Harper Wilde visit: https://harperwilde.com/

Visit the partners who make this show possible:

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:27.4	Hey, you.
0:29.0	Yeah, you.
0:32.3	You work so hard to acquire customers,
0:35.4	but what are you doing to keep them happy?
0:41.4	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
0:43.7	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
0:48.4	and sets up with Shopify and dozens of other apps right out of the box.
0:53.9	So not only can they help you give better, faster, and more accurate resolutions,
0:59.1	they can even help you increase revenues.
1:01.8	So visit gorgias.link forward slash story.
1:06.7	Again, that's gorgias spelled gor-g-g-I-S dot link forward slash story.
1:15.5	And keep in mind, if you sign up, you get your second month for free.
1:20.2	When we were kids, we were promised all sorts of stuff.
1:23.1	Jetpacks in the future, flying cars, unfortunately, we didn't get them.
1:26.7	But we got something much
1:28.0	better, print on demand. With T-launch and print-on-demand, you can start your own online business
1:34.4	with no upfront cost, unlimited variety of products, and no dead stock you can't move. What makes
1:40.3	T-launch different? Well, their production facilities all over the world, their unmatched variety of products, hundreds to choose from,
1:47.4	and their personalization tech, which no one else has.
	...

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