Harper Wilde - A Brand for the Millennial Woman

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 November 2019

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Harper Wilde Co-Founders Jenna Kerner and Jane Fisher didn't start out wanting to build a brand much less one that disrupted the bra market. They even spent most of their time, trying to disprove their business idea. However, the more they researched, the more they realized that it wasn't so much about the bras, it was more about empowering women of all sizes, skin tones and giving her a quality & affordable product and experience she deserved. So in the end, it was such a huge problem with a big opportunity in the market that they had to start the business.

In part 1 of this incredible episode, Jenna and Jane share their journey including Why women hate bra shopping, What they learned about the process of making & pricing bras, Why large manufacturers and retailers weren't looking to solve the problem, Why Victoria Secrets no longer speaks to the woman of today, Why it's important to have outside advisors, How they started with negative money (they were in grad school) and how they raised funds, What the rule of 10% is and why it was so crucial to their success, How they handle being Co-Founders and why it works for them, What mistakes they made, Why you should listen to your gut, and Advice to Graduates: Just put something out there! and much more.

Note: there is so much great advice, we can't list it all. So join us while Ramon Vela interviews Jenna & Jane in Part 1 of this episode and hear them share the inside story of a brand.

For more on Harper Wilde visit: https://harperwilde.com/

Visit the partners who make this show possible:

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:27.4	Hey, you.
0:29.0	Yeah, you.
0:32.3	You work so hard to acquire customers,
0:35.4	but what are you doing to keep them happy?
0:41.4	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
0:43.7	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
0:48.4	and sets up with Shopify and dozens of other apps right out of the box.
0:53.9	So not only can they help you give better, faster, and more accurate resolutions,
0:59.1	they can even help you increase revenues.
1:01.8	So visit gorgias.link forward slash story.
1:06.7	Again, that's gorgias spelled gor-g-g-I-S dot link forward slash story.
1:15.5	And keep in mind, if you sign up, you get your second month for free.
1:20.2	When we were kids, we were promised all sorts of stuff.
1:23.1	Jetpacks in the future, flying cars, unfortunately, we didn't get them.
1:26.7	But we got something much
1:28.0	better, print on demand. With T-launch and print-on-demand, you can start your own online business
1:34.4	with no upfront cost, unlimited variety of products, and no dead stock you can't move. What makes
1:40.3	T-launch different? Well, their production facilities all over the world, their unmatched variety of products, hundreds to choose from,
1:47.4	and their personalization tech, which no one else has.
	...

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