Wolf Project - Making Skin Care for Men Better and Easier

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 November 2019

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Initially for Francesco Urso, Founder of the Wolf Project, it was a fun project or exercise in building a skincare product that men could use. However, as he researched and realized, and with a little encouragement from his wife, he knew that the huge global trend of men buying skincare products was a business that was calling his name.

In Part 1 of this feature, Francesco discusses Why a face mask for men, How he got inspiration from the Korean and Japanese skincare markets, What his "Wow" moment was, Why face mask provide an unparalleled level of Hydration, What Hydration does for your skin and all the benefits, Why there's room for Men, Women, and Genderless products, Why he named it the Wolf Project, and why this product is gateway for more sophisticated skincare solutions for men as the growing trend continues and much, much more.

Join us while Ramon Vela interviews Francesco in Part 1 of this episode and hear him share the inside story of a brand.

For more on Wolf Project visit: https://thewolfproject.co/

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Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. and this is the story of a brand. Hey, thanks very much for joining us today.
0:28.3	This is going to be a fantastic episode.
0:30.8	However, before we begin, I have something kind of serious to talk to you about.
0:34.9	Now, did you know that on average, 15% of online credit card payments get declined?
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1:14.0	.io slash POD. You know what stinks? It's spending all your freaking money on driving
1:20.8	traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a really
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1:31.6	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
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1:41.3	the story of a brand listeners.
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1:49.1	and you can do this by going to at privy.com forward slash CF.
1:54.2	Again, that's privy.com forward slash CF.
	...

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