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Business Wars

Harley and the Biker Wars - Uneasy Riders | 3

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 21 August 2019

⏱️ 23 minutes

🧾️ Download transcript

Summary

By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in Milwaukee hate with a passion.

As the company turns 50, it gets a unique gift when its archrival finally bites the dust. But the competition remains stiff as Harley revs up to deal with invaders from England and — on the plus side — there’s a glowing Hog nod from the King of Rock n’ Roll.

 

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Transcript

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0:00.0

Hey, prime members. You can listen to business wars at free on Amazon music. Download the app today

0:14.9

It's 1953 Milwaukee William Davidson roars up to company headquarters and shuts off the engine

0:21.7

He rides his bike here every day rain or shine

0:25.9

He's 48 his hair is thinning, but he's in good shape with a strong steely gaze

0:32.4

In his dark custom-made suit starched shirt and gleaming floor shimes

0:37.4

He looks like the president of a company

0:41.0

As the CEO strides to a meeting with his executives

0:44.8

He's got one thing on his mind a movie called the Wild one starring heartthrob Marlon Brando

0:55.0

What do you got?

0:57.0

The plot pits bad boy gang members against the law abiding citizens of small town America

1:02.4

None of these odd law fits it or want to do anything but foul things up for everybody else. Hey, what kind of outfits?

1:08.1

Say that again

1:10.1

Up law outfits like yours

1:15.7

Davidson's inner circle is gathered when he arrives. He's usually a calm centered man

1:22.7

Not today I

1:25.0

Assume you guys have heard about this movie though wild one

1:28.6

Yeah, it's based on that bike or riot in Hollister that life magazine wrote about right exactly

1:34.6

Those scumbags and Hollister were riding our bikes and half the punks in this movie are two

1:41.1

Hollister was forgotten now this movie is dredging it up again

1:46.1

Yeah, but we're the only business in the country making bikes boss. So what's there to worry about?

1:52.0

This isn't just about business. It's about my name on the side of that gas tank

1:57.3

Davidson started as a mechanic before working his way to the top at Harley Davidson which his father co-founded

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