Harley and the Biker Wars - The Freedom Machine | 5
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 28 August 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys.
Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off?
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | By the late 1960s, Sonny Barger is the highly visible face of the hell's angels. |
| 0:21.2 | A muscular rough-hung guy with a sun scorched face and long unwashed hair. |
| 0:27.0 | He's the leather-clad, Harley-straddling king of the one-percenters. |
| 0:31.8 | He's also the president of the notorious Oakland chapter of the Outlaw by Club. |
| 0:37.2 | The dark criminal vibe of the group is downright sexy to the hip contingent of the day. |
| 0:43.2 | It's a brand of chic that lands the outlaws in the film, Hell's Angels 69. |
| 0:48.9 | Hell's Angels, the real Hell's Angels, writing today. |
| 0:54.5 | The plot is laughable. |
| 1:12.0 | The Angels help two rich kids rob the Caesar's palace casino in Vegas. |
| 1:16.7 | And it all sickens Harley-President William Davidson in Milwaukee. |
| 1:21.2 | No matter what he does, Harley just can't shake its association with the Outlaw crowd |
| 1:26.3 | that worship their bikes. |
| 1:28.9 | If they only knew the truth. |
| 1:33.5 | A reporter meets with Barger in an Oakland saloon. |
| 1:37.1 | So Mr. Barger, why do the angels write Harley's? |
| 1:40.2 | We had no choice. |
| 1:41.4 | We always write American-made machines and Harley's the only one left. |
| 1:45.7 | It's true. |
| 1:46.7 | Barger co-founded the Oakland chapter in 1957 and Harley's only US competition Indian went |
| 1:52.7 | under in 53. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Audible, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Audible and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.