Hardworking Gentlemen - The Power of Authentic Branding: Hardworking Gentlemen's Storytelling Approach
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 27 November 2023
⏱️ 60 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Rebuy and SARAL.
In this episode, we interview Reid Ryan, Founder and CEO, and Mark Mclean, COO of Hardworking Gentlemen.
Hardworking Gentlemen (HWG) is built on authenticity. They make natural and sustainable essentials that men can feel good about using daily.
All Hardworking Gentlemen's products are packaged in 100% recycled, biodegradable materials. Unlike much of the grooming industry, HWG strives to never use raw plastics.
Highlights:
- Gratitude story, including becoming fathers and caring for their children
- Their motivation to become successful entrepreneurs is to help others
- The challenges and motivations behind creating a brand for men's grooming products
- Their emphasis on non-toxic solutions and eco-friendly packaging
- Why research and improvement in ingredients and packaging is so important to them
- Discussing the challenges faced by brands marketing natural products, such as misleading marketing and lack of FDA regulation
- How the company pivoted to online sales during the pandemic
- Why their videos with themselves have been critical to their success online
- How Inventory management is a recurring challenge
- The investment from friends and family and reinvestment of profits back into the business
- Why authenticity and storytelling are essential in the brand's messaging
- Discussing financial controls and coping with work-related stress
- Review of their grooming products for men, emphasizing simplicity and empowerment
- The Importance of education in men's skincare and products
- And so much more…
Join Ramon Vela, Reid Ryan, and Mark Mclean as we break down the inside story of Hardworking Gentlemen on The Story of a Brand.
For more on Hardworking Gentlemen, visit: https://www.hardworkinggentlemen.com/
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Transcript
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| 0:00.0 | We're really trying to tell the story and explain, at least from our perspective, like, |
| 0:05.9 | who is and what is a hardworking gentleman. |
| 0:08.3 | And we feel like we really want to celebrate the everyday man. |
| 0:12.3 | And so much of social media has become the boobodies and billion bears and get rich quick schemes and whatnot. |
| 0:20.8 | And that's the stuff that, for better or worse, seems to be populated on everyone's feed. |
| 0:25.5 | And that's not us. |
| 0:27.2 | That's not authentic to us. |
| 0:28.2 | Like we're two young-ish guys with young families that like we're at the end of the day. |
| 0:35.2 | Like we're trying to like work hard to be able to go home and disconnect and spend time with our daughters and wives and live a really simple, happy life and be grateful for that. |
| 0:49.6 | I think that's the mass market. There's more guys like us than there are the billionaires with Bugatti's. |
| 0:55.3 | And that's what we really want to celebrate. |
| 0:58.4 | And those aren't the guys that are celebrated right now online. |
| 1:17.9 | In this episode, we interviewed Reid Ryan, founder and CEO, and Mark McLean, C.O. Of hardworking gentlemen is built on authenticity. |
| 1:23.2 | They make natural and sustainable essentials that men can feel good about using daily. And their products |
| 1:29.0 | are packaged and 100% recycled biodegradable materials. Unlike much of the grooming industry, |
| 1:35.7 | hardworking gentlemen strives to never use raw plastics. Now, if you're an entrepreneur or |
| 1:40.7 | you're interested in entrepreneurship or creating a brand, you're going to get a lot |
| 1:44.2 | out of this interview. You're also going to hear a lot about their product. And I think it's |
| 1:48.3 | amazing. It's definitely a product with buying and a brand with supporting. And I'm going to give |
| 1:53.3 | you my testimony about it in another episode and or a post. Now, in this interview, we talked about |
| 1:59.4 | gratitude, becoming fathers and caring for their |
| 2:01.7 | children, why their motivation to become successful entrepreneurs is to help others, their challenge |
... |
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