Gardenuity - The Power of Gardening and Wellness with Donna Letier

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 November 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Tidio and SARAL.

In this episode, we interview Donna Spafford Letier, CEO and Co-Founder of Gardenuity, a company dedicated to making gardening accessible to everyone and promoting well-being.

Gardenuity offers various garden kits on its website and provides wellness programs that incorporate gardening experiences. We also explored the importance of self-care, and Donna discussed the need for self-care as an entrepreneur, mother, and wife.

Highlights:

- We discuss gratitude and positive reframing

- Why we should separate our personal life from business when facing challenges

- How they recognized the lack of customization in gardening and developed technology for personalized planting choices

- Exploring the increased interest in gardening during the pandemic and its wellness benefits

- How Gardenuity offers wellness programs using gardening experiences and various garden kits on its website

- Donna highlights the connection between gardening and reduced anxiety and depression

- The benefits of Gardenuity's approach to promoting well-being through gardening experiences

- How gardening and entrepreneurship are similar

- Advice for other founders

- Advice for those going through a difficult time

- And so much more…

Join Ramon Vela and Donna Spafford Letier as we break down the inside story of Gardenuity on The Story of a Brand.

For more on Gardenuity, visit: https://gardenuity.com/

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Transcript

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0:00.0	gardenuity, which means ingenuity and gardening, is really connecting the restorative power of
0:05.6	gardens and gardening experiences to people wherever they live, work, and play. We bring you successful
0:12.4	gardening experiences. We bring you micro opportunities that can turn into macro habits of how to let nature nurture you.
0:23.2	And we bring all that together wherever you are.
0:27.7	You know, gardening is interesting because it was not perceived as accessible to everybody.
0:34.1	And I talked a little bit about Jillian.
0:36.7	When we started, Julie and I wanted to make
0:39.6	gardens and gardening experiences accessible and successful to everyone. So whether you're in a high
0:46.4	rise in New York, a brownstone in Boston, or a wheelchair in Dallas, you should have access
0:52.0	to the same wellness benefit that come with gardening as
0:56.1	anybody else. And that's really the backbone of what we do.
1:09.6	In this episode, we interview Donna Latier, CEO and co-founder of Gardenuity, a company dedicated to making gardening accessible to everyone and promoting well-being.
1:21.6	Gardenuity offers a variety of garden kits on its website and provides wellness programs for companies that incorporate
1:29.4	gardening experiences. In this interview, we also explore the importance of self-care, and Donna
1:36.8	discusses the need for self-care as an entrepreneur, mother, and wife. On a personal note,
1:43.7	I want to say that her story about her daughter that she mentions
1:47.7	in the beginning of this episode is both inspirational, it's heartwarming, and it's really, well,
1:54.6	let's just say it's inspirational on so many different levels. You definitely have to hear this.
1:59.9	And the rest of the highlights of this episode not only include her gratitude story, but we also talk about how separating your personal life from business when facing challenges as an entrepreneur is simply critical. We don't talk about the company and its origins and overview and how they recognize the lack of customization and gardening and develop technology for personalizing planting choices.
2:25.3	We also explore the increased interest in gardening during the pandemic.
2:31.3	We talk about their wellness programs and their gardening experiences. We also talk
2:36.8	about the connection between gardening and reducing anxiety and depression and garden annuity's
	...

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