Pinsy - The Shape of Success: Pinsy’s Pioneering Vision for Shapewear

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 November 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by WAIR and SARAL.

In this episode, we interview Ratchel Pinlac, Founder and CEO of Pinsy.

Pinsy Shapewear is redefining and pioneering the Shapewear Made to be Seen category. In a world saturated with Shapewear companies aiming to hide a woman's body, Pinsy is changing the conversation and building shaping technology that marries body positivity with a vision of shapewear-as-outerwear.

Featured in Harpers Bazaar and Instyle Magazine as the #1 Shapewear Bodysuit, #1 Shapewear Bodysuit for Plus Size women, as well as the Top Bridal Shapewear by Forbes. Pinsy Shapewear applies an innovative, performance-driven, technical, and fashion-led approach to the Women's Shapewear market.

Highlights:

- Share personal stories about immigrant parents and the sacrifices they make

- Why Pinsy is set to change the shapewear industry

- How Rachel’s childhood experiences and societal pressures motivated her to create the brand

- Entrepreneurial challenges, such as finding experts in product development and suitable factories

- Financial aspects of starting a business, including why you should save before starting a business

- The misconceptions about transitioning from a corporate job to entrepreneurship

- How Pinsy’s shapewear can also serve as a bra, underwear, and bodysuit

- Why Pinsy aims to add value to women’s lives by reducing the need to buy multiple separate items

- The brand’s philosophy: to support and accentuate the body, not just slim it down

- How Pinsy’s features, like adjustable straps and bust support show the brand’s attention to detail

- Where to start with Pinsy? The solid hourglass bodysuits is recommended for new customers

- Pinsy’s new collection, which focuses on enhancing the waist, is mentioned.

- Plans for the brand including adding more colors and lace styles

- Why the brand is considering expanding into new product categories within the shaping market

- And so much more…

Join Ramon Vela and Ratchel Pinlac, as we break down the inside story of Pinsy on The Story of a Brand.

For more on Pinsy, visit: https://wearpinsy.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

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Transcript

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0:00.0	So Pinsie is a, is changing the way that shapewear is being perceived and bought in the marketplace.
0:08.3	Right now, just historically, shapeware has always been this garment that people wear underneath clothing.
0:14.1	So they use it to hide their bodies, quote unquote, imperfections.
0:18.1	And we've been led by society to think that we have to be skinny or thin
0:22.2	or have a flat stomach and we have to look 10 pounds lighter and that sort of thing.
0:26.2	The shapewear has always been this garment that carried that sort of sentiment towards it.
0:31.7	It's like, oh, I used it to make myself look skinnier.
0:34.8	I wanted to create a brand that actually serves to not necessarily change your body,
0:40.9	but enhance your shape in a way that makes you feel good as if you're not necessarily hiding something.
0:47.8	But you're putting on a garment that is beautiful, it's functional, and you can wear it as an outer
0:52.7	garment as well. And it's not just something that you hide.
1:07.5	In this episode, we interview Rachel Penlack, founder and CEO of Penzi. Now, Penzi shapeware is redefining
1:13.9	shapewear and pioneering the shapewear made to be seen category. In a world saturated with
1:21.0	shapewear companies aiming to hide a woman's body, Henzy is changing the conversation in building shaping technology that marries body positivity
1:30.5	with a vision of shapewear as outerware. Now, this interview touches on so many different things.
1:37.9	For instance, we both share personal stories about our immigrant parents and the sacrifices
1:42.5	they make and the gratitude we have.
1:45.2	We also talk about why Pinsie is set to change the shapewear industry.
1:50.0	We also discuss Rachel's childhood experiences and societal pressures that motivated her to
1:56.9	create the brand.
1:58.0	And this is really a touching story about a nine-year-old girl.
2:01.8	Really, you have to listen to this. We also talk about the entrepreneurial challenges and advice,
	...

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