This is 99% invisible. I'm Roman Mars.

The best James Bond is either Sean Connery or Daniel Craig.

I lean towards Daniel Craig. The new movies are just better.

But the Sean Conry films definitely had the best villains. There's Blofield of course, who's so iconic

that he turned the act of cat stroking into a thing that super villains do. But Bond's flashiest nemesis has to be

Goldfinger. Do you expect me to talk? No, Mr Bond, I expect you to die.

Do you expect me to talk?

Yeah, I expect you to talk.

There's this dorky fun fact that the Bond villain, Goldfinger,

was actually named after a real person.

That's trufflement.

Avery trufflement.

The author of the James Bond books, Ian Fleming,

named Goldfinger for a man he found so dastardly, so terrible that he immortalized him in pop culture.

The real Goldfinger was an architect, Erno Goldfinger, and he made giant hulking austere concrete buildings.

Goldfinger's buildings were decreed soulless.

Inhabitants claimed to suffer health problems and depression from spending time inside them.

Some of Goldfinger's buildings were vacated because occupants found them so ugly.

And yet many architects praised Goldfinger's buildings.

His trellic tower, which was once threatened with demolition, has been awarded landmark status.

This divide, this hatred from the public, and love from designers and architects

tends to be the narrative around buildings like gold fingers,

...