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Hello everyone, two quick, important announcements.

The first is how I built this is always a free podcast and all podcast platforms.

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Second, I hope you've been enjoying all the new content.

As you know, our team has been working double time to get you two new episodes a week.

But this week, our amazing producers are taking a short break, so we're running an episode

from our archives that you might not have heard.

It's a great story of a founder who wanted to make healthier baby food.

And what she discovered was that the baby food industry was not as warm and fuzzy as

she expected.

Hope you enjoy.

We launched with, I mean, must be at least like a thousand demos.

You would go and demo, okay, what would you do?

So you have like a table and you put down as much as you can to make it look nice and

warm and fuzzy and I'm standing there with a happy baby T-shirt on and you're trying

to get people to sample these like yummy foods that I'm thinking I'm so proud of this.

This has taken years to make this, you know, and you're standing there waiting for someone

to come and then barely anybody comes.

...