Hanes Marks March Madness with MJ Merch
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 19 March 2019
⏱️ 4 minutes
🧾️ Download transcript
Summary
Today is Tuesday, March 19, and we’re looking at Hanes vs. Tommy John.
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
| 0:04.8 | Join Wonderly Plus in the Wondery app or on Apple Podcasts. |
| 0:08.5 | If you or someone you care about has cancer, |
| 0:11.5 | Macmillan Cancer Support's online community is here to help from day one. |
| 0:16.1 | Macmillan's free online forum provides a safe space to get support from both experts and others who've been |
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| 0:46.7 | To join, search McMillan online community. |
| 0:49.3 | One, three. From Wondry. |
| 1:08.8 | I'm David Brown, and this is Business Wars Daily on this Tuesday, March 19th. |
| 1:12.8 | March madness starts today, and if the college basketball tournament makes you nostalgic for one of the game's greats, Haynes is banking on that nostalgia. The underwear |
| 1:18.3 | company spotlighting Michael Jordan, who first signed with Haynes 30 years ago. That endorsement |
| 1:24.3 | happened right after Jordan scored the 10,000th point of his NBA career. |
| 1:29.3 | To celebrate, not to mention to sell more underwear, Haynes is producing 170 different trading cards. |
| 1:36.7 | They'll feature photos of Jordan on one side and statistics on the other. |
| 1:40.8 | Customers hoping to get their Haynes on these five card packs will have to buy one of |
| 1:45.6 | the limited edition packages of underwear. Haynes plans to release 800,000 of them, but only 10 will |
| 1:52.6 | include a card autographed by Jordan himself. Creating promotional items with a prize inside is |
| 1:59.1 | hardly a new strategy, remember Cracker Jacks? |
... |
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