Welcome back to the Casey Adams Show. Today I am joined by Hamza al-Sammeri, the co-founder of New Form AI.

Amza, thank you so much for coming the show today.

Thanks for having me.

Of course, man. So I appreciate you coming down from SF and I'm excited to dive into all things content today, man.

And before we dive in, I'd love for you to give a quick high-level overview of what it is you built at New Form A.I. Before we really dive in. I'd love for you to give a quick high level overview of what it is you built at

Newform AI before we really dive in. Yeah, I mean, so New Form really started from, you know,

short form content. So we think, you know, short form is the new form. And that was, you know,

it wasn't my idea with someone else's creative idea. But you know ultimately you know we saw the chasm

chalet this sort of shift happen between old media models like think about your images your

stills to now short form becoming the dominant force and marketing yeah so given what we noticed, we built a whole kind of content engine,

where we have in-house creators making thousands of ads every month for, you know, our partners.

And we realized that, you know, a few years ago, there was a lot of content.

There was not much content. And now there's a whole lot of it. And the way we're

trying to use AI in our workflows is ultimately not about creating content because we think

that human content is much, much better than AI generated stuff and video generation is in there,

but informing what to make. So sifting through this kind of noise and trying to extract signal about what content is the best.

Because these days, I mean, there's millions of ads posted every day.

So it's not about just making volume.

It's about making the right type of volume.

Yeah, no, absolutely.

And I think, too, just understanding what you guys do and diving in even previously, it's fascinating and we'll dive really all into that. But one thing that, you know, we talked about briefly on the phone yesterday that I want to dive into is you go to Stanford. You started your journey in the world of writing a math book, which turned into a math Instagram page. I want to highlight this for a

moment because I think your story and how it led to what you are doing now is very fascinating.

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