Halima Aden on Mapping Her Comeback
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 21 October 2022
⏱️ 39 minutes
🧾️ Download transcript
Summary
The Somali-American model joins Imran Amed to discuss her journey from a refugee camp in Kenya to the US to the top of the fashion industry — and what she’s learned since taking a step back.
Somali-American model Halima Aden nabbed an IMG contract and quickly shot the centre of the fashion world after she earned first attention as the first hijab-wearing Muslim to compete in Minnesota’s Miss USA pageant. She walked for Yeezy, Fenty, Dolce and Gabbana and Tommy Hilfiger, and posed in Vogue, Elle and Allure. Then, in November, she stepped away from it all, announcing her intention to leave the industry. In retrospect, she thinks the best thing she did for herself in her career was never just see herself as a model.
“I found that some of the most fulfilling campaigns or photoshoots I got to be part of always tended to be when it wasn’t just about me. It wasn’t just Halima,” said Aden. “I was sharing stories that I brought from the refugee camp, sharing stories of other Muslim women in all different fields … I found that my work was more meaningful when it was tied to giving back.”
Key Insights:
- Aden was born in a refugee camp in Kenya before moving to St. Louis, Mo. Eventually, her family resettled in St. Cloud, Minn, which is home to a large Somali immigrant community.
- She went on to compete in Minnesota’s Miss USA pageant in search of a scholarship. She didn’t win the pageant, but got something arguably even better: A call from Rihanna’s team to shoot for Fenty Beauty.
- Aden’s quick ascent meant she came into the industry at a more privileged vantage point. She didn’t have to go to casting calls and received private dressing rooms. However, that no one else received the same treatment started to bother her.
- The ex-model said her experiences of extreme poverty made her look at the fashion industry’s excess with a bit of disdain, and perhaps, fuelled some of her anger at it.
- After a journey of self-discovery, she’s realised she needs to turn that pain into power as she maps out her future in the industry.
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Transcript
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| 0:00.0 | This BOF podcast is brought to you by Cottonworks. |
| 0:03.0 | Cottonworks is a free online resource equipping you to design and manufacture outstanding cotton products. |
| 0:08.6 | Find out if you're making one of three common product development mistakes and how to fix it at cottonworks.com forward slash cotton products. |
| 0:25.0 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. |
| 0:28.8 | Welcome to the Bof podcast. It's Friday, October 21st. |
| 0:35.3 | I first met Halima Aden a few years ago when she was a breakout star as the first hijabi model to walk high fashion runways, front major campaigns and magazine covers |
| 0:39.6 | like Karine Reutfeld's CR fashion book. |
| 0:43.0 | Then a couple of years ago, Halima announced that she was leaving the industry. |
| 0:47.0 | I've been wanting to catch up with Halima since then because most recently she's decided |
| 0:51.0 | that she's making a comeback to fashion, but this time on her own |
| 0:54.9 | terms. Here's Halima Aden on the Bof podcast. Well, greetings Halima Aden. Welcome to the BOF |
| 1:04.6 | podcast. Where in the world are you today with your beautiful life? Oh, thank you so much for having me, Enron. |
| 1:12.8 | I'm actually home, so we're talking St. Paul, Minnesota, and it's my favorite season. |
| 1:19.1 | It's fall. |
| 1:19.9 | It's time to layer up and get warm, so things are going really good here. |
| 1:24.8 | St. Paul, Minnesota is a very far away place from the fashion world. And it's so |
| 1:32.0 | cool that you're there because that's actually where your story begins, right? And so I wanted to |
| 1:39.1 | start today by just getting a little bit of the backstory of your life because, you know, |
| 1:43.6 | you have such an incredible story |
| 1:46.1 | about how you and your family ended up in Minnesota |
| 1:49.4 | in the first place. |
| 1:50.8 | In a lot of ways, it did start in Minnesota |
... |
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