4.7 • 729 Ratings
🗓️ 23 July 2025
⏱️ 42 minutes
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0:00.0 | Welcome. This is Amy Sandler from Radical Cander. I'm the lead coach and podcast host at Radical Cander. And we have a very special guest, Michael Norton, from Harvard Business School, joining us to talk about the ritual effect from habit to ritual, harness the |
0:22.8 | surprising power of everyday actions. Welcome, Mike. Thanks so much, Amy. You are, in addition to |
0:30.3 | being both Mike and Michael Norton, you're a professor of business administration at Harbor |
0:34.5 | Business School. You've done research on the hazards of humble bragging, |
0:40.2 | the rewards of matchmaking. You co-authored a book called Happy Money with Elizabeth Dunn. So there's |
0:46.1 | actually so much else that we could talk to you about. But today we wanted to focus on your newest |
0:51.3 | book, which just came out April 9th, just yesterday. |
0:54.3 | Is that right? |
0:54.9 | Yeah. |
0:55.3 | So it's the ritual effect. |
0:56.9 | That's what we're talking about. |
0:58.1 | And so I thought, since we're talking about the ritual effect, before we get into the |
1:03.0 | what's and the whys and the hows, what if we start by doing a little ritual? |
1:08.4 | Great. |
1:10.4 | What might that be? Do you have an idea how we could start? |
1:13.9 | Super quick one is when something bad happens, are you worried that you tempted fate somehow, |
1:19.6 | and you decide to knock on wood? Everybody knock on wood right now at your desk. |
1:27.2 | Okay. |
1:27.9 | So when I do that in an audience, what happens is about half of people knock twice and half |
1:33.6 | of people knock three times. |
1:35.3 | And no one knows why at all. |
1:38.5 | But the people who knock twice look at the three knock people like, have you lost your mind? |
... |
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