Habit Burger CEO Shannon Hennessy on the need to be quick and nimble in a fast-changing industry
Take-Away with Sam Oches
Nation's Restaurant News
4.9 • 17 Ratings
🗓️ 18 November 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
In this episode of Take-Away with Sam Oches, Sam talks with Shannon Hennessy, the CEO of Habit Burger & Grill. The California-based better-burger chain has grown to nearly 400 locations over its 56 years and now, with help from parent company Yum Brands, is plotting coast to coast growth. Shannon joined Habit Burger from sister chain KFC back in 2022 and took over as CEO in 2023, and she’s overseeing the strategy to “double charge growth.” On the heels of Habit’s Q3 earnings, which showed system sales up 3% and positive same-store sales and traffic, Shannon joined the podcast to talk about creating a fresh experience at Habit Burger as part of that growth, and about how making changes today as a restaurant leader is different even than it was just three to five years ago.
In this conversation, you’ll find out why:
- Your customers have their own unique definition of value
- Scaling your business requires strength in new areas
- The labor line on your P&L should be seen as an investment, not an expense
- You don’t have the luxury of time with brand changes — but you need to be patient with results
- Restaurant leaders of today must be better gamblers
- Your corporate and restaurant employees must be aligned as one team
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
Transcript
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| 0:00.0 | This episode is brought to you by Tabasco. With its vibrant blend of spice, subtle kick of heat, |
| 0:05.8 | and unique garlicy twang, Tabasco salsa Picante was rated superior to leading Mexican-style hot sauces. |
| 0:13.7 | Welcome to Takeaway with Sam Okas, a podcast for leaders of growing restaurant companies |
| 0:18.2 | looking to take their businesses to the next level. |
| 0:21.4 | In nearly two decades covering restaurants, I've gained access to some of this industry's |
| 0:25.4 | most influential decision makers, and I'm letting you in on the conversations. In today's |
| 0:30.8 | episode, you'll hear from the CEO of a Better Burger Chain about how she's setting the legacy |
| 0:35.6 | brand up for a new phase of growth and why |
| 0:39.2 | making changes to your business today requires more risk and nimbleness. |
| 0:43.9 | Shannon Henness is the CEO of Habit Burger and Grill, the California-based Better Burger |
| 0:49.1 | Chain that's grown to nearly 400 locations over its 56 years, and now with help from parent company Yom Brands, |
| 0:56.3 | is plotting coast-to-coast growth. Shannon joined Habitberger back in 2022 from Sister |
| 1:03.3 | Chain KFC, and she took over as CEO in 2023. And she's overseeing the strategy to, as she calls |
| 1:10.3 | it, double-charge growth. She joined the strategy to, as she calls it, double charge growth. |
| 1:12.3 | She joined the podcast to talk about creating a fresh experience at Habit Burger as part of that |
| 1:17.4 | growth and about how making changes today as a restaurant leader is different even than it was |
| 1:22.3 | just three to five years ago. In this conversation, you will learn more about how scaling |
| 1:27.1 | your business requires |
| 1:28.4 | strength in new areas, why you don't have the luxury of time with brand changes, but still |
| 1:33.8 | need to be patient with results, and why restaurant leaders of today must be better gamblers. |
| 1:39.5 | Yes, must be better gamblers. If you learn something from this episode, go follow takeaway wherever you listen |
| 1:44.8 | to podcast and lead feedback. That is the best way to get that lesson to a fellow restaurant |
... |
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