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99% Invisible

H-Day

99% Invisible

SiriusXM Podcasts and Roman Mars

Arts, Design

4.828.1K Ratings

🗓️ 7 June 2016

⏱️ 16 minutes

🧾️ Download transcript

Summary

September 3rd, 1967, also known as H-Day, is etched in the collective memory of Sweden. That morning, millions of Swedes switched from driving on the left side of the road to driving on the right. The changeover was an unprecedented … Continue reading →

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible. I'm Roman Mars.

0:07.0

In 2016, the Swedish Tourist Association announced a new service called the Swedish

0:12.3

number. If you dial the telephone number

0:14.4

plus 46, 771, 793 336 you will be connected with a random Swede.

0:21.6

You will soon be connected to a random Swede. You will soon be connected to a random Swede somewhere in Sweden.

0:26.0

Hello?

0:28.0

Hello?

0:29.0

Hello, this is Uula.

0:30.0

Hello?

0:31.0

Hello and welcome to Sweden.

0:32.0

Oh, hi, is this a random Swedish person?

0:34.0

Yeah, this is the Swedish person.

0:36.0

Okay.

0:37.0

Cold calling the Swedes is Will Coley.

0:39.0

I'm a reporter and I have one question for you.

0:42.0

What do you think of when I tell you the date 3rd of September,

0:45.0

1967?

0:47.0

1967.

0:48.0

1967, September 3rd.

0:50.0

Could, maybe be.

0:52.0

The left to right.

0:54.0

Yeah, that's the one we changed to right and credit.

...

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