The Hi everyone today I'm meeting with Gwen you. Gwen is an expert in sustainable finance and actually what I love about

Gwen is recently I did a podcast an intervention around transfer pricing which is a topic that actually Gwen can also talk to us about.

Gwen worked with a renowned company including Shepa and B&P Paripa.

And today, Gwen is going to talk to us about sustainable finance.

I'm sure I forgot to talk about some of the great experiences

Gwen has but she will tell us all about it. So welcome to you know for being on our podcast and discussion forum Gwen.

Thank you. Thank you for having me to be here. It's a pleasure to be here and that's really random that you did a

video on transfer pricing because every time you used I used to go to a party and people

would ask you what is it that you do and I'm like transfer pricing and people would

walk away and get a drink.

And the thing is, you know, when you work with that young venture,

startup, scale-ups, grown-ups, one thing which happened, you know,

whether a company have raised 20 million, 5 million or 100 million, they will go into another country.

And understanding why transfer pricing is important when you want to scale, I think it's major and that is how I came about from surprising

you know talk to some of my friends and said you know this is actually something you know you need to

talk to your startups about and that's the way we got to talk about.

Fascinating subject actually, for sure, very technical, but fascinating.

Oh, it really is and it's, I think it gets a bad rap as well because one of the most important part is really trying to figure out the actual market price that you should be paying for the services as opposed to you know the negative

connotation of transfer pricing where people think you're just doing tax evasion.

Yes and you know the reason as well another reason why I wanted to talk about transfer pricing is when you actually start also developing businesses and developing businesses which are interlocked with another, understanding how you rate your peers price within the

organization is super important so that no one is losing and actually it's

fair for everybody in the group.

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