What's cracking everybody? Welcome to the Cat and Cloud podcast this week. I sit down with Guy

Kawasaki to discuss his new book, Wise Guy. And it seems really ridiculous in this moment that I'm

recording this, that I'm actually recording an introduction for someone like Guy Kawasaki,

whose body of work basically speaks for itself. Most people will know Guy as an author.

A lot of people would associate him with Apple and specifically the marketing around the

original Macintosh campaign in 1984. He truly is, I feel, someone who actually needs no

introduction. This one's also a little full circle for me in that the first

business book I ever read was his The Art of the Start. I used to read it when I worked in San

Francisco and I take Bart into the city. Read it on the train going into the city. Read it on the

train on my way out of the city. I really had no intention of starting a

business back then, but I was a little curious and I just knew that his book was the one to read.

Aside from being this prolific figure in marketing, business, writing, guy is also a huge

supporter of Cat and Cloud. He comes into the cafes and a decent chunk of this book was actually written inside the four walls that is Cat and Cloud. He comes into the cafes, and a decent chunk of this book was actually written

inside the four walls that is Cat and Cloud. And that makes me feel real warm and fuzzy inside.

The book is amazing. It's a compilation of the most enlightening stories of his life. I love books

that are in story format. I found this one really engaging. I burned through the entire thing in a day because I was so

locked in. There's so many lessons to unpack in this book. And the thing that left me the most

excited after talking with Guy was how much mindset and how much attitude filters into what you're

able to get done, how you see the world, and how you treat other people.

There are instances in this book where things are thrown at them that are just downright,

blatantly racist. And instead of playing the victim and running one way, which I would assume would be a really natural thing to do,

Guy is continually trying to build and find common ground with people who for all

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