I think it was interesting to realize, you know, I had a shift in my ability because of Parkinson's

that wasn't allowing me to get the same precision, let's say, eyeliner. But that's the same

challenge that my mother had just because as she was getting a little older, her hands weren't

working as well. Or, you know, my friend's daughter who was learning how to apply eyeliner

for the first time or a friend who just had too much too many cups of coffee that

morning right like it's far reaching and so I just think my my own shift my own perspective shift

allowed me to realize that that there was exclusion on a on this greater level and that nobody

was looking at and I saw it because I was feeling it. And I think

that's how, you know, that's a great way to innovate. It's a great way to design is look for

exclusion and solve for it on the personal level, you know, whether and assume that when you do

that, you not only solve the issue that maybe yours or one of your loved ones,

but that solve will actually make it better for the whole.

Recorded at Send Lane Studios.

This is not your average entrepreneur or e-commerce podcast. And he's not your

average host. This is the story of a brand with your host, Ramon Vela. This podcast is supported by

Yoppo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.

Now, I'm sure many of you know, customer retention is the new acquisition.

With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back time and time again.

Want to know more? Visit YATPO4 slash story of a brand. That's Yopo,

Y-O-T-P-O dot com forward slash story of a brand and turn your one-time shoppers into lifelong

brand lovers. Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.

Like always, I have an amazing guest and brand that we're going to feature on today's show.

...