meta_pixel
Tapesearch Logo
Log in
The Story of a Brand

Grande Cosmetics - There is No Later. There is Only Now.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 15 March 2022

⏱️ 41 minutes

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

 

There is no later; there’s only now - that's what Alicia thinks about the path to achieving success. In the second part, Alicia Grande, Founder and CEO of Grande Cosmetics, talks about her experience building the business through trade shows.

 

She then advised new entrepreneurs to make products that work and be authentic. According to her, being passionate and having grit and patience are essential. She also tells us to never get comfortable.

 

Alicia continued putting money in marketing even after partnering with big retailers like Sephora and Amazon. She has a background in marketing and has worked as a salesperson before starting Grande Cosmetics. Her brand provides cosmetics that are safe, efficacious, and priced right.

 

She talked about:

 

* How to work Trade shows
* Advice for new entrepreneurs
* Why do people repurchase their products
* Getting into Sephora
* Her background
* Products by Grande Cosmetics
* Affiliate program
* Her last advice

 

Join Ramon Vela and Alicia Grande as they break down the inside story on The Story of a Brand.

 

For more on Grande Cosmetics, visit: https://grandecosmetics.com/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

*

 

This episode is brought to you by Ordergroove.

 

It’s time to let your customers enjoy the products they love without the friction of reordering...

 

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

 

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

 

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

Transcript

Click on a timestamp to play from that location

0:00.0

What advice would you give to a founder, a potential founder, you know, to maybe make their

0:06.1

life a little easier?

0:08.0

So first of all, you need to identify that you have a product, like you said before,

0:14.8

that works, works and works.

0:17.1

And then whatever messaging that you're giving that it needs to be authentic.

0:23.8

I would also say that, you know, you cannot make, I think, a brand just doing it part-time.

0:32.7

You know, this is something that you have to, you know, live constantly 24-7.

0:42.9

I mean, I literally, Ramon, I do not shut off.

0:46.4

So the thing is, and I'm not saying that that's healthy for anyone,

0:50.7

but still to this day, it's hard to shut me off and stop thinking about what the

0:57.8

brand, how I could expand the brand, more distribution, new products, etc.

1:02.6

But my biggest recommendation is that you need to have your passion for what you're doing and you need to not expect overnight

1:16.1

success, passion, patience, patience is a must, and grit, okay? And every, every opportunity

1:27.1

that you see in front of you, the word later is not a word that is, is, is, is, is, equated with success. There is no later. It's now. You see someone, you have an opportunity to talk to them, you engage. That's it. You don't put it off because then you

1:47.7

miss that opportunity. Like I'll give you an example. I was at a show in Italy. And this is before I had

1:58.2

major distribution. Well, no, I'm sorry. I was in support at that point.

2:02.5

But, you know, I was, I wanted to get into Alta too.

2:05.8

And I wasn't getting any response from Alta.

2:10.7

So I saw people with their name badges on.

2:16.4

And it said, Paul from Alda. So Alicia Grande went up and said,

2:22.1

Hi, Paul. I'm Alicia Grande. You know, and and I was able to get in, but I had to keep, you know,

2:29.3

I had to keep going at it. But the thing is, is you need to take every opportunity. And there's no opportunity

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.