Guide Beauty - Makeup Applied with Confidence

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 March 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

I wanted the forms to be so beautiful, and I wanted the formulas to be clean and vegan, and cruelty-free,” says Terri Bryant, founder of Guide Beauty, talking about her products

In part 2, she talks about the WHO’s mathematical model vs. societal model regarding disability. We also listen to her analyzing the design flaws in the products she cannot use. She also explains the importance of including more people in the design process to foster inclusiveness.

Later, Terri humorously explains the joke regarding applying eyeliner and how her eyeliner applicator makes applying eyeliner easier. No matter what technique someone uses, the products have built-in stability and will work perfectly when applying eyeliner.

She also talks about:

* Inclusive design and societal model of disability
* How her tools help you with applying makeup
* She walks us through her hero product
* Focusing on the form and functionality of her products
* Brief about the design changes and her product’s USP

Join Ramon Vela and Terri Bryant as they break down the inside story on The Story of a Brand.

For more on Guide Beauty, visit: https://www.guidebeauty.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

Click on a timestamp to play from that location

0:00.0	So it was important when I was designing it.
0:02.3	I wanted form and function to meet.
0:04.2	I wasn't willing to sacrifice on either end because I think, you know, I always say I appreciate
0:08.9	accommodation, but I don't, I don't long for it.
0:13.1	I long for inclusion, right?
0:14.7	And when somebody makes an adaptive product, well, again, I appreciate it and sometimes I need
0:20.4	it.
0:22.4	When I was thinking about creating the products, I wanted it all to be integrated into the forms so that the same thing
0:27.1	that helped make it easier was also the same product that looked beautiful, that felt like
0:32.0	jewelry in my hand. So the experience of applying makeup was more beautiful and joyful,
0:36.5	not only because it made it easier to
0:38.8	apply, but because I was applying with something that is part of the reason we love beauty.
0:43.3	Like it's fun, it's beautiful products and colors and forms and you get to pick them up and play
0:47.6	with them. I didn't want to lose that because I was making something that was sort of an
0:52.6	afterthought. Let's just put this a comedy.
0:54.7	We'll put this extra little piece on here so somebody who's left out can use it.
0:58.5	So I wanted the forms to be so beautiful.
1:01.0	And I wanted the formulas to be clean and vegan and cruelty free.
1:05.4	And they needed to also be unique because the formulas had to, the formulas had to match the unique applications.
1:17.9	Recorded at Send Lane Studios. This is not your average entrepreneur or e-commerce podcast.
1:24.8	And he's not your average host. This is the story of a brand with your host,
1:30.2	Ramon Vela. This podcast is supported by Yoppo, the leading e-commerce marketing platform for brands
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.