Blue Circle Foods - Your Trusted Seafood Source

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 March 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Your trusted seafood source - that's Blue Circle Foods. Today we have Nina Damato, Product Director of Blue Circle Foods, a sustainable seafood company.

Blue Circle Foods brings sustainably sourced seafood to consumers. They are making seafood preparation less intimidating through their innovative packaging. They work with certification bodies, farmers, and fishers to bring quality, easy to cook, and organic seafood.

Nina grew up in an entrepreneurial environment. Her uncle, dad, and mom started Blue Circle Foods because they wanted to motivate people to try organic seafood. She is a part of a brand that believes in being transparent.

In the first part, she talks about:

* Gratefulness
* Overview of the brand
* How they are dealing with challenges around seafood
* Sustainability in seafood
* How they deal with general trends like meat
* What opportunity her uncle, dad, and mom saw in the seafood industry

Join Ramon Vela and Nina Damato as they break down the inside story on The Story of a Brand.

For more on Blue Circle Foods, visit: https://bluecirclefoods.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

Click on a timestamp to play from that location

0:00.0	Moose Circle is a seafood company, and we look to provide folks with sustainably sourced seafood.
0:07.5	So full traceability and really a great mix of seafood products from salmon portions to smoke salmon to salmon burgers.
0:18.9	Yeah, so we just are your trusted seafood source.
0:26.6	Recorded at Sendlane Studios. This is not your average entrepreneur or e-commerce podcast.
0:35.6	And he's not your average host. This is the story of a brand with your
0:40.7	host, Ramon Vela. If all DDC companies were forced to turn off their Facebook ads,
0:48.6	they'd be dead on arrival. Why is that? Well, they overinvest in paid acquisition and underinvest and retention.
0:57.0	Luckily, Sendlane makes it easy to solve this problem. Sendlane is an e-commerce customer experience
1:02.5	platform helping hundreds of D2C brands to tighten their existing customer relationships.
1:08.1	Send Lane automates personalized customer experiences through welcome and abandon
1:11.8	cart workflows, SMS, deep data integrations with Shopify and WooCommerce, multi-store functionality,
1:18.2	and much more. Plus, they don't stand for lazy customer support. Their San Diego-based team
1:24.5	has an average, get this, one-minute response time from a live human,
1:30.3	making sure you never get stuck in a chat queue ever again.
1:34.4	Curious about how S-L-L-S-L-C brand grow?
1:37.4	Well, visit SINL-C-Bron grow.
1:41.0	To schedule a demo with a specialist today, that's S-E, S-E-L-A-N-E dot com forward slash story.
1:52.1	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:57.4	Like always, we have an amazing guest and brand that we're going to feature on today's
2:01.7	show. But before I do, let's talk about gratefulness. And so, Nina, is there a time that you can
2:07.9	remember and share with us when someone provided you with a level of support that just made you
2:13.1	feel grateful because it meant that they believed in you or your vision or your potential.
	...

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